Logo review of GRUPO MOVE3 | SEQUOIA

Legibility

Font is clear and easy to read.
Contrast between background and text ensures legibility even at smaller sizes.

Scalability versatility

Icon is simple and maintains clarity at reduced sizes.
Clean lines and limited color palette help adaptability on packaging, print, and digital applications.

Thin blue accent in the symbol may get lost in very small formats like favicons or embroidery.

Balance alignment

Text and symbol are well aligned, with good spacing between elements.
Rounded square shape anchors the composition.

Very slight imbalance between the heavier symbol and lighter font weight of the text.

Originality

Negative space S-shape adds some unique character.
Avoids overused industry icons.

Abstract shape verges on being too ambiguous; lacks standout distinctive element.
Rounded square with abstract curve is somewhat derivative.

Logomark wordmark fit

Modern, geometric typeface complements the contemporary symbol.
Color palette is carried over from icon to wordmark, ensuring visual cohesion.

Slight stylistic disconnect between highly abstract symbol and straightforward text.

Aesthetic look

Modern and clean aesthetic.
Bright color lends vibrancy and memorability.

Highlighter lime may not appeal universally and could seem harsh in some settings.

Dual meaning and misinterpretations

Logo does not appear to have any inappropriate or accidental imagery.

Color harmony

Three-color palette is bold yet cohesive.
Good contrast between lime background and dark lettering.

Neon lime can feel overpowering or cause visual fatigue over extended use.