Logo review of GRUPO MOVE3 SEQUOIA

Legibility

Text is clean, sans-serif, and highly readable at all sizes.
Contrast between text and background is excellent.

Scalability versatility

Minimal detail in the mark ensures clarity at small sizes.
Works well for digital and print applications.

Lime triangle may lose visibility at very small scales.
Thin lines in certain weights of type might blur/fade on embroidery or very small icons.

Balance alignment

Logomark is visually centered above the wordmark.
Text below is neatly aligned and spaced consistently.

The triangle feels slightly detached from the geometric E, causing a small imbalance in visual weight.

Originality

Creative integration of geometric shapes to suggest movement and direction.
Distinctive color accent in the triangle adds uniqueness.

E-shaped symbol is abstract but not exceptionally unique in the sector.
Lime triangle motif is a common pointer/arrow graphic.

Logomark wordmark fit

Modern style of the logomark complements the sleek sans-serif type.
Color palette is unified across mark and type.

The difference in weight and visual complexity between logomark and wordmark creates mild dissonance.

Aesthetic look

Modern and sharp visual appeal, minimal and professional.
Restrained use of color looks sophisticated and clean.

The triangle element, while adding interest, introduces slight visual noise next to the E form.

Dual meaning and misinterpretations

No inappropriate, ambiguous, or unintended visual interpretations.

Color harmony

Balanced use of color with a strong dominant tone and a single highlight accent.
Palette works for both light and dark backgrounds.