Logo review of Tile

Legibility

Text is unique with interesting letterforms.
The word ‘Tile’ can be deciphered with some attention.

The extended curve over the word and stylized ‘l’ and ‘e’ reduce quick readability.
The letter ‘l’ could be mistaken for an ‘I’ by some viewers.
Decorative elements disrupt fluid reading.

Scalability versatility

Minimal color palette aids printing on various backgrounds.
Should translate well for larger applications like posters or signs.

Geometric symbol has fine internal details that may be lost at small scales.
Thin lines in the type and small star make embroidery and small format printing problematic.
Complex eye symbol lacks clarity at favicon size.

Balance alignment

Curved line attempts to unify elements.

Geometric symbol feels disconnected and visually heavy compared to delicate text beneath.
Unbalanced spacing between letters and symbol; overall flow feels top-heavy.
Large arc breaks the harmony of vertical alignment.

Originality

Eye symbol adds a distinctive, creative touch.
Decorative star and shaped letters feel unique.

Geometric eyes are a semi-common motif in creative industries.
Letter customization is not entirely groundbreaking.

Logomark wordmark fit

Attempts to create connection through overarching curve.

Mismatch in weight—the bold symbol overpowers the thin wordmark.
Visual style of the eye does not blend seamlessly with letterforms.
Symbol feels more technical while the wordmark is elegant and thin.

Aesthetic look

Minimalist color and design style is modern.
Interesting geometric harmony.

Composition is cluttered due to interplay of large symbol, arc, and thin text.
Arc adds unnecessary complexity, hindering clean aesthetics.

Dual meaning and misinterpretations

Symbol meaning is clear and abstract with no inappropriate dual associations.

Color harmony

Single-color palette is harmonious and versatile.
High contrast ensures visibility on both light and dark backgrounds.