Main logo
The primary logo brings the symbol and name together for the most visible brand applications.
01 The idea
The idea behind the identity
this is a restaurant and lounge logo. and it targets the rich (both old money and new money) and also classy peopl
02 Logo review
How the logo performs
Logo score
AETHEL LOUNGE
A refined, upscale logo with strong visual unity and appeal to a luxury audience; main improvement is clarifying the monogram for versatile usage.
Legibility
Originality
Balance
Scale
Style consistency
03 Logo system
A logo for every setting
Symbol
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
Wordmark 2
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
04 Color palette
The colors of the brand
Main
Royal Midnight
#14244D
A deep, luxurious blue conveying sophistication and exclusivity.
- Logo
- Primary button
- Outlined border
- Link
- Headline
Main
Jet Black
#191A1D
A velvety black for boldness and timeless luxury.
- Outlined label
- Secondary button
Support
Antique Gold
#B99D52
An elegant gold bringing a sense of wealth and refinement.
- Icon
- Border
- Divider
- Focus outline
Neutral
Ivory Mist
#F5F4F2
A clean, luminous neutral for backgrounds and clarity.
- Light surface
- Primary label
- Secondary label
Neutral
Soft Cashmere
#E1DED9
A soft light neutral for subtle warmth and contrast.
- Text and surfaces
Neutral
Graphite Charcoal
#222224
A strong, highly legible dark neutral for text and contrast.
- Body text
- Dark surface
05 Typography
A consistent voice in type
The brand typefaceGloock
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
06 Brand in use
The identity in everyday use
Social profile
App icon
9:41
AETHEL LOUNGE
Google search result
Google
AETHEL LOUNGE
AllImagesVideosNewsMore
AETHEL LOUNGEhttps://aethellounge.example
AETHEL LOUNGE - Official Website
Discover the latest products, services, stories, and updates from AETHEL LOUNGE.
Browser tab & favicon
AETHEL LOUNGE
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
07 Brand signature
A signature to remember
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Logo design
Logo filesSVG, PNG, and JPG versions
Logo mockupsPresentation-ready PNG files
Color palette
Color paletteRGB and CMYK reference images
Color strategyPalette rationale and usage guidance PDF
Typography
Website typography guideRules, annotated previews, and font links · PDF
Social media typography guideRules, annotated previews, and font links · PDF
Website typography CSSReady-to-use type styles
Other assets
Brand backgroundsSquare, landscape, and story formats
Favicon packBrowser and device icon files