AI logo comparison

Compare your logo
concepts

Upload two or three logos and add your business brief. Get AI feedback on each concept, a recommendation, and matching mockups to help you choose.

Logo concepts

Select a logo, then paste or click + to upload.

Drop your logo or paste here SVG, PNG, JPG, or WebP up to 6MB
Selected for paste
Concept A
Drop your logo or paste here SVG, PNG, JPG, or WebP up to 6MB
Selected for paste
Concept B

Your logo is never used to train AI.

  • 2–3 logo concepts
  • Matching mockups
  • Private by default
01 / Why compare your logos?

Choose your logo before
investing in the full identity

Several concepts can look promising. Comparing them early helps you decide which one to develop and explain why it suits the business.

01

Feedback comes down to taste

One person prefers A, another prefers B. Review both against the same brief so you have specific strengths and tradeoffs to discuss.

02

A large preview hides small details

A logo can look clear on an artboard and become hard to read as an icon. Compare it at small sizes and in everyday placements.

03

Every direction takes time to develop

Choose a concept before building its colors, typography and final files. Use the feedback to decide what needs refining first.

02 / AI review and recommendation

Compare each concept
against your business brief

Add your audience, industry and brand personality. The AI reviews each logo and explains which concept it recommends for that brief.

Concept analysisIllustrative example
Concept A fits the brief best.

A distinctive geometric mark and custom lettering give this direction a stronger character.

ClarityDistinctivenessSmall sizesBrief fit
01

The same criteria for every logo

Compare scores for clarity, distinctiveness, small sizes and brief fit. See where the concepts differ.

02

A recommendation with reasons

See which concept the AI recommends and why. Use its reasoning to inform your decision and discuss it with your client.

03

Specific feedback to act on

Each concept includes strengths, potential issues and suggested refinements, so you know what to work on next.

03 / Mockups and small-size previews

See your logos side by side
in the same mockups

Presentation can influence which logo you prefer. Matching website, social profile and business card mockups help you focus on the differences between the logos.

Concept AWebsite header
Ideas / products / services

Built for what
comes next.

Thoughtful work for people who expect more.

The small-size check
16 / 32 / 48 px
Concept BWebsite header
Ideas / products / services

Built for what
comes next.

Thoughtful work for people who expect more.

The small-size check
16 / 32 / 48 px
Original logo colors and matching placements, plus previews from 16 to 96 px to inspect small details.
04 / Continue the logo workflow

Take your chosen logo
into the next workflow steps

Choose the recommended concept or select another. Its workflow options open so you can continue with the logo you picked.

Compare your logos
  1. 01

    Review the chosen concept in depth

    Open Logo Review for deeper analysis and more detailed feedback.

  2. 02

    Build its colors and typography

    Create or import a color palette, then choose fonts and type rules for the brand.

  3. 03

    Prepare the final logo files

    Continue to Logo Export to prepare SVG, PNG and JPG files.