Logomark
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
01 The idea
The idea behind the identity
Un logo que traduce el crecimiento personal y el movimiento interior, fusionando sofisticación moderna y simbolismo introspectivo.
01La 'O' de MOVEMENT actúa como espejo, representando auto-observación y transformación.
02Las tipografías y colores transmiten elegancia y actualidad, conectando con un público exigente y consciente.
02 Logo review
How the logo performs
Logo score
Be the MOVEMENT
Logo conceptual, elegante y alineado con el propósito de marca; recomienda pequeños ajustes para continuidad visual.
Legibility
Originality
Balance
Scale
03 Logo system
A logo for every setting
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
Logo version
Wordmark 'Be the MOVEMENT' en estilo contemporáneo con la 'O' intervenida y un semicírculo dorado, reforzando el concepto de espejo y transición.
04 Color palette
The colors of the brand
Main
SAGE GREEN PRIMARY
#4A5646
Represents growth, introspection, and personal transformation; gentle yet distinctive.
- Logo
- Primary button
- Outlined border
- Link
- Headline
Main
Custom color
#67491F
Symbolizes transition, movement, and progress; a contemporary accent for impact.
- Outlined label
- Secondary button
Support
Antique Gold
#B7A069
Editorial and refined; adds purpose and vibrance to icons and details.
- Icon
- Border
- Divider
- Focus outline
Neutral
Soft Ivory
#F5F2E3
An inviting, clean light background for spaciousness and clarity.
- Light surface
- Secondary label
- Primary label
Neutral
Sandstone
#ECE4D2
A gentle, softer light neutral for subtle contrast and depth.
- Text and surfaces
Neutral
Espresso
#292118
A deep, readable dark for strong text and grounding backgrounds.
- Body text
- Dark surface
05 Typography
A consistent voice in type
The brand typefacePrata
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
06 Brand in use
The identity in everyday use
Social profile
App icon
9:41
Be the MOVEMENT
Google search result
Google
Be the MOVEMENT
AllImagesVideosNewsMore
Be the MOVEMENThttps://bethemovement.example
Be the MOVEMENT - Official Website
Discover the latest products, services, stories, and updates from Be the MOVEMENT.
Browser tab & favicon
Be the MOVEMENT
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
07 Brand signature
A signature to remember
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Logo design
Logo filesSVG, PNG, and JPG versions
Logo mockupsPresentation-ready PNG files
Color palette
Color paletteRGB and CMYK reference images
Color strategyPalette rationale and usage guidance PDF
Typography
Website typography guideRules, annotated previews, and font links · PDF
Social media typography guideRules, annotated previews, and font links · PDF
Website typography CSSReady-to-use type styles
Other assets
Brand backgroundsSquare, landscape, and story formats
Favicon packBrowser and device icon files
Identity prepared by