Logo version 01
Logomark
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
01 The idea
The idea behind the identity
Un logo que traduce el crecimiento personal y el movimiento interior, fusionando sofisticación moderna y simbolismo introspectivo.
01La 'O' de MOVEMENT actúa como espejo, representando auto-observación y transformación.
02Las tipografías y colores transmiten elegancia y actualidad, conectando con un público exigente y consciente.
02 Logo review
How the logo performs
A closer look at clarity, originality, balance, and use at different sizes.
Logo score
Logo review of
Be the MOVEMENT
Avanzar a producción con mínimos ajustes ópticos.
Legibility
Originality
Misread
Balance
Scale
03 Logo system
A logo for every setting
The available logo versions, with a clear role for each one.
Logo version 02
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
Logo version 03
Logo version
Wordmark 'Be the MOVEMENT' en estilo contemporáneo con la 'O' intervenida y un semicírculo dorado, reforzando el concepto de espejo y transición.
04 Color palette
The colors of the brand
A shared palette for consistent recognition across every touchpoint.
Main
SAGE GREEN PRIMARY
#4A5646
- Logo
- Primary button
- Outlined border
- Link
- Headline
Main
Custom color
#67491F
- Outlined label
- Secondary button
Support
Antique Gold
#B7A069
- Icon
- Border
- Divider
- Focus outline
Neutral
Soft Ivory
#F5F2E3
- Light surface
- Secondary label
- Primary label
Neutral
Sandstone
#ECE4D2
- Text and surfaces
Neutral
Espresso
#292118
- Body text
- Dark surface
05 Typography
A consistent voice in type
The website and social media type system, shown in context. Select a note to explore the details.
The brand typefacePrata
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
06 Brand in use
The identity in everyday use
See how the logo, colors, and supporting elements work together across digital applications.
Social profile
A recognizable profile, even at a glance.
App icon
A compact mark for home screens and everyday shortcuts.
9:41
Wednesday, July 109:41
Search presence
A consistent first impression in search results.
Google
Be the MOVEMENT
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Be the MOVEMENThttps://be-the-movement.com
Be the MOVEMENT - Official Website
Discover the latest products, services, stories, and updates from Be the MOVEMENT.
07 Brand signature
A signature to remember