Main logo
The primary logo brings the symbol and name together for the most visible brand applications.
01 The idea
The idea behind the identity
A beauty products retail store. I want the name to be Beauty Box and the company colors to be black and pink, We are selling everything: nails, lashes, hair, creams, lotions and anything beauty care related. I want it to look elegant, but also accessible, I want to see what a beauty box with that logo would look like.
02 Logo review
How the logo performs
Logo score
BeautyBox wordmark logo
Distinctive and accessible logo for a beauty retail brand; minor improvements to lockup and scale handling will help it perform strongly across real-world uses.
Legibility
Originality
Balance
Scale
Color
Style consistency
03 Logo system
A logo for every setting
Symbol / monogram
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
04 Color palette
The colors of the brand
Main
Deep Onyx
#161517
Bold, classic black driving brand recognition and luxury perception.
- Logo
- Primary button
- Outlined border
- Outlined label
- Link
Main
Radiant Pink
#F7B5E3
Bright but soft pink for feminine, inviting brand messaging and logo impact.
- Headline
- Secondary button
Support
Pastel Sky Blue
#A8DAF7
Soft, fresh pastel blue for gentle contrast and modern visual extension.
- Icon
- Divider
Support
Pastel Lemon
#FFFAC9
Subtle, creamy pastel yellow offers warmth and broad appeal.
- Border
- Focus outline
Neutral
Clean White
#FFFFFF
Crisp, clean light background for clarity and optimal product presentation.
- Light surface
- Primary label
Neutral
Soft Pink Mist
#F5ECF4
Warm, gentle light neutral for backgrounds and highlights.
- Text and surfaces
Neutral
Silk Charcoal
#232127
Elegant dark neutral ensuring maximum legibility for core brand text.
- Body text
- Dark surface
- Secondary label
05 Typography
A consistent voice in type
The brand typefaceDM Serif Display
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
06 Brand in use
The identity in everyday use
Social profile
App icon
9:41
BeautyBox wordmark logo
Google search result
Google
BeautyBox wordmark logo
AllImagesVideosNewsMore
BeautyBox wordmark logohttps://beautyboxwordmarklogo.example
BeautyBox wordmark logo - Official Website
Discover the latest products, services, stories, and updates from BeautyBox wordmark logo.
Browser tab & favicon
BeautyBox wordmark logo
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Logo design
Logo filesSVG, PNG, and JPG versions
Logo mockupsPresentation-ready PNG files
Color palette
Color paletteRGB and CMYK reference images
Color strategyPalette rationale and usage guidance PDF
Typography
Website typography guideRules, annotated previews, and font links · PDF
Social media typography guideRules, annotated previews, and font links · PDF
Website typography CSSReady-to-use type styles
Other assets
Brand backgroundsSquare, landscape, and story formats
Favicon packBrowser and device icon files