Primary lockup
The primary logo brings the symbol and name together for the most visible brand applications.
01 The idea
The idea behind the identity
A dynamic magenta forest emblem with expressive custom lettering positions BOS Kombucha as energetic, creative, and memorable.
01The stylized tree motif reinforces the product's natural and vibrant forest theme.
02Bold magenta and deep brown contrast create shelf impact and accentuate the product's unconventional flavor profile and positioning as different from competing kombucha brands.
02 Logo review
How the logo performs
Logo score
BOSCO
Original and cohesive, but custom letter overlap risks legibility and scalability for a busy retail setting.
Originality
Balance
Scale
Color
03 Logo system
A logo for every setting
Logomark
A magenta and brown shield featuring a dynamic, stylized tree with branching leaves and intricate custom BOS lettering integrated at the base.
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
04 Color palette
The colors of the brand
Main
Vibrant Magenta
#E179B6
Bold magenta creating the brand's signature energetic and playful impact.
- Logo
- Link
- Primary button
- Outlined border
- Outlined label
Main
Forest Cocoa
#431010
Deep, earthy brown recalling rich forest soil, grounding the palette and ensuring legible contrast.
- Headline
- Secondary button
Support
Petal Mist
#FFECE0
Soft, airy neutral with a slight blush, complementing magenta without competing for attention.
- Icon
- Border
- Divider
- Focus outline
Neutral
Soft White
#FFFCFA
Softer, inviting light for subtle accent backgrounds and contrast layering.
- Body text
- Dark surface
- Light surface
- Primary label
- Secondary label
05 Typography
A consistent voice in type
The brand typefaceMarcellus
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
06 Brand in use
The identity in everyday use
Social profile
App icon
9:41
BOSCO
Google search result
Google
BOSCO
AllImagesVideosNewsMore
BOSCOhttps://bosco.example
BOSCO - Official Website
Discover the latest products, services, stories, and updates from BOSCO.
Browser tab & favicon
BOSCO
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
07 Brand signature
A signature to remember
Identity prepared by