Main logo
A bold, continuous abstract symbol appears above a clean sans-serif wordmark reading 'BRÉJO' in uppercase, all in black on a white background.
01 The idea
The idea behind the identity
A luxurious, modern logo that combines a sculptural abstract mark with crisp typography to position Bréjo as a playful leader in contemporary dog accessories.
01The continuous abstract symbol suggests unique, premium craftsmanship and is bold enough to be memorable across applications.
02The sans-serif type supports a contemporary, confident impression aligning with French and Portuguese luxury markets.
02 Logo review
How the logo performs
Logo score
Bréjo
Distinctive and well-composed, but must correct the wordmark to lowercase to meet stated luxury brand standards.
Legibility
Originality
Balance
Scale
Style consistency
03 Logo system
A logo for every setting
Symbol / monogram
A modern, fluid black line forms an abstract symmetrical shape, suggesting contemporary craftsmanship.
Wordmark
A crisp, bold sans-serif typeword 'BRÉJO' set in uppercase with an accented 'É', visually strong and modern.
04 Color palette
The colors of the brand
Main
Ivoire
#F5F0E6
Fond Principal
- Logo
- Link
- Primary button
- Outlined border
- Headline
Main
Pierre
#D6CCBE
Neutre secondaire
- Outlined label
- Secondary button
Support
Noir Encre
#1F1B1D
Texte
- Icon
- Border
Support
Bleu Bréjo
#4FA8E0
signature
- Divider
- Focus outline
Neutral
Pure White
#FFFFFF
Crisp white for primary backgrounds and clarity.
- Light surface
- Primary label
- Secondary label
Neutral
Shell Violet
#F5F3FF
Softer, slightly purple-tinted white for gentle background contrast.
- Text and surfaces
Neutral
Prism Black
#171323
Very dark blue-violet for legible body text and dark backgrounds.
- Body text
- Dark surface
05 Typography
A consistent voice in type
The brand typefaceBebas Neue
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
06 Brand in use
The identity in everyday use
Social profile
App icon
9:41
Bréjo
Google search result
Google
Bréjo
AllImagesVideosNewsMore
Bréjohttps://brjo.example
Bréjo - Official Website
Discover the latest products, services, stories, and updates from Bréjo.
Browser tab & favicon
Bréjo
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
07 Brand signature
A signature to remember
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Logo design
Logo filesSVG, PNG, and JPG versions
Logo mockupsPresentation-ready PNG files
Color palette
Color paletteRGB and CMYK reference images
Color strategyPalette rationale and usage guidance PDF
Typography
Website typography guideRules, annotated previews, and font links · PDF
Social media typography guideRules, annotated previews, and font links · PDF
Website typography CSSReady-to-use type styles
Other assets
Brand backgroundsSquare, landscape, and story formats
Favicon packBrowser and device icon files