Main logo
The primary logo brings the symbol and name together for the most visible brand applications.
01 The idea
The idea behind the identity
Printing and Advertising
02 Logo review
How the logo performs
Logo score
CHAPANSAR
A bold, versatile symbol with effective use of negative space and strong balance, well-suited for a printing and advertising context.
Originality
Balance
Scale
Color
03 Logo system
A logo for every setting
Symbol / monogram
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
04 Color palette
The colors of the brand
Main
Custom color
#DA5428
Rich, golden-brown wood tone conveying handcrafted quality and traditional warmth.
- Primary button
- Outlined border
- Outlined label
- Link
- Logo
Main
Custom color
#1AA694
Soft beige with peach undertone for approachable luxury and lightness.
- Secondary label
Support
Custom color
#070600
Sophisticated, earthy walnut brown complementing Amber Oak, adding warmth and subtle contrast for details and accents.
- Icon
- Border
- Divider
- Focus outline
- Headline
Support
Custom color
#F7F7FF
Elegant off-white, softer than pure white for subtle, inviting contrast. As a support color, it bridges warm wood tones and clean neutrals in backgrounds and accents.
- Secondary button
Neutral
Custom color
#FFFFFF
Crisp, clean white for background clarity and spacious, high-end presentation.
- Primary label
- Light surface
Neutral
Sable Brown
#2C2C2C
Deep, readable brown-black for body text and dark backgrounds, ensuring maximum legibility.
- Body text
- Dark surface
05 Typography
A consistent voice in type
The brand typefaceBebas Neue
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
06 Brand in use
The identity in everyday use
Social profile
App icon
9:41
CHAPANSAR
Google search result
Google
CHAPANSAR
AllImagesVideosNewsMore
CHAPANSARhttps://chapansar.example
CHAPANSAR - Official Website
Discover the latest products, services, stories, and updates from CHAPANSAR.
Browser tab & favicon
CHAPANSAR
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
07 Brand signature
A signature to remember
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Logo design
Logo filesSVG, PNG, and JPG versions
Logo mockupsPresentation-ready PNG files
Color palette
Color paletteRGB and CMYK reference images
Color strategyPalette rationale and usage guidance PDF
Typography
Website typography guideRules, annotated previews, and font links · PDF
Social media typography guideRules, annotated previews, and font links · PDF
Website typography CSSReady-to-use type styles
Other assets
Brand backgroundsSquare, landscape, and story formats
Favicon packBrowser and device icon files