Primary lockup
The primary logo brings the symbol and name together for the most visible brand applications.
01 The idea
The idea behind the identity
Fidens es una consultora boutique de comunicación y reputación para viñas artesanales de Valparaíso, O'Higgins, Maule y Ñuble. Posicionamiento: "convierte señales dispersas en decisiones ejecutables" (método CONFÍA). Personalidad: metódica, cercana, rigurosa, discreta. Transmite confianza serena, cercanía rural con autoridad técnica. Rechaza clichés vitivinícolas (uvas, hojas de vid, copas) y palabras como viral o masivo. Usos clave: redes, correo, informes, favicon, bordado.
02 Logo review
How the logo performs
Logo score
FIDENS
Distinctive, elegant, and conceptually aligned logo that serves boutique consulting needs and stands apart from industry clichés.
Legibility
Originality
Balance
Scale
03 Logo system
A logo for every setting
Logomark / monogram
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
04 Color palette
The colors of the brand
Main
Earthy Garnet
#59191E
Deep, grounded red conveying steadfastness and technical authority without wine clichés.
- Logo
- Primary button
- Outlined border
- Link
- Headline
Main
Olive Field
#736E58
Muted olive reflecting rural landscapes, blending approachability with subtle sophistication.
- Outlined label
- Secondary button
Support
Terracotta Path
#BF7256
Warm terracotta extending rural authenticity and soft contrast for visual interest.
- Icon
- Border
- Divider
- Focus outline
Neutral
Mist White
#F2F2F2
Clean, airy white for light backgrounds and generous negative space.
- Light surface
- Primary label
- Secondary label
Neutral
Soft Clay
#E7E3DC
Soft, warm light neutral supporting background harmony in digital and print.
- Text and surfaces
Neutral
Charcoal Focus
#262425
Strong, elegant dark neutral for core text and dark backgrounds; maximizes readability.
- Body text
- Dark surface
05 Brand in use
The identity in everyday use
Social profile
App icon
9:41
FIDENS
Google search result
Google
FIDENS
AllImagesVideosNewsMore
FIDENShttps://fidens.example
FIDENS - Official Website
Discover the latest products, services, stories, and updates from FIDENS.
Browser tab & favicon
FIDENS
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
06 Brand signature
A signature to remember