Primary logo
The primary logo brings the symbol and name together for the most visible brand applications.
01 Logo review
How the logo performs
Logo score
FRANCE MILLER logo
Stylish and legible with a distinctive monogram, but needs tighter lockup for polish.
Legibility
Originality
Balance
Scale
Style consistency
02 Logo system
A logo for every setting
03 Color palette
The colors of the brand
Main
Onyx Black
#191919
Electric purple with high energy for strong brand presence.
- Logo
- Link
- Primary button
- Outlined border
- Headline
Main
Emerald Green
#16634A
Rich indigo for secondary prominence and contrast.
- Outlined label
- Secondary button
Support
Muted Gold
#B99E5A
Gentle, cool lilac for supportive UI elements and icons.
- Icon
- Border
Support
Mist Silver
#AAB2B7
Light lavender for dividers and subtle background accents.
- Divider
- Focus outline
Neutral
Pure White
#FFFFFF
Crisp white for primary backgrounds and clarity.
- Light surface
- Primary label
- Secondary label
Neutral
Porcelain
#F5F2EF
Softer, slightly purple-tinted white for gentle background contrast.
- Text and surfaces
Neutral
Carbon
#222222
Very dark blue-violet for legible body text and dark backgrounds.
- Body text
- Dark surface
04 Typography
A consistent voice in type
The brand typefaceDM Serif Display
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
05 Brand in use
The identity in everyday use
Social profile
App icon
9:41
FRANCE MILLER logo
Google search result
Google
FRANCE MILLER logo
AllImagesVideosNewsMore
FRANCE MILLER logohttps://francemillerlogo.example
FRANCE MILLER logo - Official Website
Discover the latest products, services, stories, and updates from FRANCE MILLER logo.
Browser tab & favicon
FRANCE MILLER logo
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Typography
Website typography guideRules, annotated previews, and font links · PDF
Social media typography guideRules, annotated previews, and font links · PDF
Website typography CSSReady-to-use type styles