Concept A4.3/5
01 Logo review
How the logo performs
Logo score
gentle logo
The logo delivers an inviting, legible, and sector-appropriate brand image with minor opportunities for increased distinctiveness and micro-size clarity.
Legibility
Originality
Balance
Scale
Color
Style consistency
02 Logo comparison
Choosing the direction
Greater harmony between the symbol and type, with a distinct and memorable visual presence.
Concept B4.1/5
03 Logo system
A logo for every setting
Primary logo
The primary logo brings the symbol and name together for the most visible brand applications.
04 Color palette
The colors of the brand
Main
Custom color
#EEEDF3
Electric purple with high energy for strong brand presence.
- Logo
- Link
- Primary button
- Outlined border
- Headline
Main
Custom color
#89B922
Rich indigo for secondary prominence and contrast.
- Outlined label
- Secondary button
Support
Custom color
#050505
Gentle, cool lilac for supportive UI elements and icons.
- Icon
- Border
Support
Custom color
#A7CE92
Light lavender for dividers and subtle background accents.
- Divider
- Focus outline
Neutral
Pure White
#FFFFFF
Crisp white for primary backgrounds and clarity.
- Light surface
- Primary label
- Secondary label
Neutral
Shell Violet
#F5F3FF
Softer, slightly purple-tinted white for gentle background contrast.
- Text and surfaces
Neutral
Prism Black
#171323
Very dark blue-violet for legible body text and dark backgrounds.
- Body text
- Dark surface
05 Brand in use
The identity in everyday use
Social profile
App icon
9:41
gentle logo
Google search result
Google
gentle logo
AllImagesVideosNewsMore
gentle logohttps://gentlelogo.example
gentle logo - Official Website
Discover the latest products, services, stories, and updates from gentle logo.
Browser tab & favicon
gentle logo
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41