Concept A4.5/5
01 The idea
The idea behind the identity
A playful and memorable wordmark that instantly communicates freshness and personality through bold, custom lettering and a direct visual nod to the guava fruit.
01Guava slice embedded in 'g' builds instant product recall and storytelling.
02Chunky, cheerful letterforms reinforce approachability and vibrancy.
02 Logo review
How the logo performs
Logo score
guava
Distinctive, relevant, playful, and scalable; only minor adjustments needed to reach highest professional standard.
Legibility
Originality
Balance
Scale
03 Logo comparison
Choosing the direction
Concept A effectively leverages a simple yet clever illustrative element that makes the logo instantly more memorable and relevant, with no apparent risks or legibility issues. This small pictorial integration enhances uniqueness without compromising clarity or scalability.
Concept B3.0/5
04 Logo system
A logo for every setting
Logomark
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
Wordmark
The logo features the lowercase word 'guava' in bold, custom, retro-inspired black letters with a playful baseline. The descender of the 'g' contains a stylized representation of a guava fruit slice, visually reinforcing the brand name.
05 Color palette
The colors of the brand
Main
Custom color
#F1592E
Vivid, juicy pink-red evokes guava pulp and draws attention with warmth and energy.
- Logo
- Primary button
- Outlined border
- Link
- Headline
Main
Custom color
#F288B7
Lively, fruit-leaf green for balance, hinting at guava’s natural freshness.
- Outlined label
- Secondary button
Support
Custom color
#C69ECA
Bright, optimistic yellow brings vibrancy and extends palette flexibility.
- Icon
- Border
- Divider
- Focus outline
Neutral
Custom color
#BEBC32
Clean, versatile background for clarity and freshness.
- Light surface
Neutral
Custom color
#F5E9DD
Soft, warm off-white to accent backgrounds or surfaces with a gentle touch.
- Text and surfaces
Neutral
Custom color
#131313
High-contrast, readable dark for body text and dark backgrounds.
- Body text
- Dark surface
- Primary label
- Secondary label
06 Brand in use
The identity in everyday use
Social profile
App icon
9:41
guava
Google search result
Google
guava
AllImagesVideosNewsMore
guavahttps://guava.example
guava - Official Website
Discover the latest products, services, stories, and updates from guava.
Browser tab & favicon
guava
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
07 Brand signature
A signature to remember
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Logo design
Logo filesSVG, PNG, and JPG versions
Logo mockupsPresentation-ready PNG files
Color palette
Color paletteRGB and CMYK reference images
Color strategyPalette rationale and usage guidance PDF
Other assets
Brand backgroundsSquare, landscape, and story formats
Favicon packBrowser and device icon files