Logo version 01
Primary lockup
The primary logo brings the symbol and name together for the most visible brand applications.
01 The idea
The idea behind the identity
Luxury pet accessories targeting woman 30-55 years old
02 Logo review
How the logo performs
A closer look at clarity, originality, balance, and use at different sizes.
Logo score
Logo review of
JB monogram logo
Requires refinement; the main monogram needs improved letter clarity for use in all contexts, though the concept is strong.
Legibility10.5% of total
Originality42.1% of total
MisreadNo added points
Balance21.1% of total
Scale26.3% of total
Scores combine the logo parts according to their roles. Misread can lower the total but adds no points.
03 Logo system
A logo for every setting
The available logo versions, with a clear role for each one.
Logo version 02
Logomark
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
04 Color palette
The colors of the brand
A shared palette for consistent recognition across every touchpoint.
Main
Custom color
#F6F0E5
- Logo
- Link
- Primary button
- Outlined border
- Headline
Main
Custom color
#D8CCBC
- Outlined label
- Secondary button
Support
Custom color
#201B1D
- Icon
- Border
Support
Custom color
#0048B1
- Divider
- Focus outline
Neutral
Pure White
#FFFFFF
- Light surface
- Primary label
- Secondary label
Neutral
Shell Violet
#F5F3FF
- Text and surfaces
Neutral
Prism Black
#171323
- Body text
- Dark surface
05 Typography
A consistent voice in type
The website and social media type system, shown in context. Select a note to explore the details.
The brand typefacePlayfair Display
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
06 Brand in use
The identity in everyday use
See how the logo, colors, and supporting elements work together across digital applications.
Social profile
A recognizable profile, even at a glance.
App icon
A compact mark for home screens and everyday shortcuts.
9:41
Wednesday, July 109:41
Search presence
A consistent first impression in search results.
Google
JB monogram logo
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JB monogram logohttps://jb-monogram-logo.com
JB monogram logo - Official Website
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