Main logo
The primary logo brings the symbol and name together for the most visible brand applications.
01 The idea
The idea behind the identity
# CUTLAB — BRAND IDENTITY PROMPT Develop a complete, professional and coherent brand identity for **CUTLAB**, a modern premium barber shop. ## BRAND CONCEPT CUTLAB combines two ideas: CUT, representing barbering, precision and craftsmanship, and LAB, representing creativity, experimentation and innovation. The brand should communicate a modern approach to barbering, where technical expertise meets personal style. CUTLAB is not just a traditional barbershop; it is a creative space dedic
02 Logo review
How the logo performs
Logo score
CUTLAB BARBER SHOP
A sophisticated and relevant logo for a modern barber shop, meeting the brief through clever integration of craft and creativity, but may benefit from refining the mark for instant name recognition.
Legibility
Originality
Balance
Scale
Style consistency
03 Logo system
A logo for every setting
Symbol / monogram
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
04 Typography
A consistent voice in type
The brand typefaceBebas Neue
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01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
05 Brand signature
A signature to remember
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Logo design
Logo filesSVG, PNG, and JPG versions
Color palette
Color paletteRGB and CMYK reference images
Typography
Website typography guideRules, annotated previews, and font links · PDF
Social media typography guideRules, annotated previews, and font links · PDF
Website typography CSSReady-to-use type styles
Other assets
Brand backgroundsSquare, landscape, and story formats
Favicon packBrowser and device icon files