Main logo
The primary logo brings the symbol and name together for the most visible brand applications.
01 The idea
The idea behind the identity
Desarrollo de la identidad visual de la Marca Región para La Mesa, Cundinamarca. La propuesta conceptualiza la geografía y esencia del municipio a través de la representación de su icónica meseta, los caminos reales y fuentes hídricas del Tequendama, coronados por el sol radiante de su clima cálido y los tonos terracota de su tierra. Una imagen viva y acogedora diseñada para promover el turismo, la cultura y el desarrollo regional.
02 Logo review
How the logo performs
Logo score
Marca Región La Mesa
Well-crafted logo with strong regional relevance and visual appeal, suitable for most uses after size-based clarity checks.
Legibility
Originality
Balance
Scale
Color
Style consistency
03 Logo system
A logo for every setting
Symbol / monogram
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
04 Color palette
The colors of the brand
Main
Verde Bosque Profundo
#1B362B
Rich, golden-brown wood tone conveying handcrafted quality and traditional warmth.
- Primary button
- Outlined border
- Outlined label
- Logo
- Headline
Main
Verde Esmeralda
#008A45
Soft beige with peach undertone for approachable luxury and lightness.
- Secondary button
Support
marfil suave
#F8F5EE
Elegant off-white, softer than pure white for subtle, inviting contrast. As a support color, it bridges warm wood tones and clean neutrals in backgrounds and accents.
- Icon
- Border
- Divider
- Focus outline
- Light surface
- Primary label
Neutral
Rojo Arrebol
#D92B2B
Crisp, clean white for background clarity and spacious, high-end presentation.
- Link
Neutral
Sable Brown
#2C2C2C
Deep, readable brown-black for body text and dark backgrounds, ensuring maximum legibility.
- Body text
- Dark surface
- Secondary label
05 Typography
A consistent voice in type
The brand typefaceBebas Neue
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
06 Brand in use
The identity in everyday use
Social profile
App icon
9:41
Marca Región La Mesa
Google search result
Google
Marca Región La Mesa
AllImagesVideosNewsMore
Marca Región La Mesahttps://marcareginlamesa.example
Marca Región La Mesa - Official Website
Discover the latest products, services, stories, and updates from Marca Región La Mesa.
Browser tab & favicon
Marca Región La Mesa
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
07 Brand signature
A signature to remember
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Logo design
Logo filesSVG, PNG, and JPG versions
Logo mockupsPresentation-ready PNG files
Color palette
Color paletteRGB and CMYK reference images
Color strategyPalette rationale and usage guidance PDF
Typography
Website typography guideRules, annotated previews, and font links · PDF
Social media typography guideRules, annotated previews, and font links · PDF
Website typography CSSReady-to-use type styles
Other assets
Brand backgroundsSquare, landscape, and story formats
Favicon packBrowser and device icon files