Logo version 01
Logomark
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
01 The idea
The idea behind the identity
La Familia is a proudly Salvadoran dairy brand offering cheeses and other dairy products. The identity should feel warm, trustworthy, traditional, and family-oriented. Its cow and heart symbol communicates care and quality. The logo will appear on product packaging, price lists, menus, signs, and social media, so it should remain clear and legible at different sizes.
02 Logo review
How the logo performs
A closer look at clarity, originality, balance, and use at different sizes.
Logo score
Logo review of
Lácteos La Familia Orgullosamente Salvadoreño
Ready with minor revisions
Legibility
Originality
Misread
Balance
Scale
03 Logo system
A logo for every setting
The available logo versions, with a clear role for each one.
Logo version 02
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
Logo version 03
Logo version
The primary logo brings the symbol and name together for the most visible brand applications.
04 Color palette
The colors of the brand
A shared palette for consistent recognition across every touchpoint.
Main
carbón
#2C2C2B
- Logo
- Link
- Primary button
- Outlined border
- Headline
Main
Crema
#EFE6D5
- Outlined label
- Secondary button
Support
Café
#81583E
- Icon
- Border
Support
Mist Lavender
#DDD6FF
- Divider
- Focus outline
Neutral
Marfil
#FFFDF7
- Light surface
- Primary label
- Secondary label
Neutral
Arena
#D9C7AA
- Text and surfaces
Neutral
espresso
#35271F
- Body text
- Dark surface
05 Typography
A consistent voice in type
The website and social media type system, shown in context. Select a note to explore the details.
The brand typefaceAboreto
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
06 Brand in use
The identity in everyday use
See how the logo, colors, and supporting elements work together across digital applications.
Social profile
A recognizable profile, even at a glance.
App icon
A compact mark for home screens and everyday shortcuts.
9:41
Wednesday, July 109:41
Search presence
A consistent first impression in search results.
Google
Lácteos La Familia Orgullosamente Salvadoreño
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Lácteos La Familia Orgullosamente Salvadoreñohttps://lacteos-la-familia-orgullosamente-salvadoreno.com
Lácteos La Familia Orgullosamente Salvadoreño - Official Website
Discover the latest products, services, stories, and updates from Lácteos La Familia Orgullosamente Salvadoreño.
07 Brand signature
A signature to remember