Concept A4.5/5
01 The idea
The idea behind the identity
This logo combines sophisticated custom typography with a refined palette to communicate premium, tailored craftsmanship.
01The iconic custom 'M' instantly sets the name apart, reflecting uniqueness and skill in hand-crafted furniture.
02Sophisticated, high-contrast letterforms express confidence and luxury, suitable for discerning clients seeking exclusivity and quality.
03 Logo review
How the logo performs
Logo score
Mason Furniture
A sophisticated, luxurious logo fitting a bespoke furniture maker; refinement in spacing could further enhance elegance.
Legibility
Originality
Balance
Scale
02 Logo comparison
Choosing the direction
Superior originality and premium style match the brief's focus on handcrafted, high-end furniture.
Concept B3.9/5
05 Logo system
A logo for every setting
Main logo
A single-color, elegant wordmark with a custom, sculptural 'M' followed by geometric, high-contrast lettering, and 'FURNITURE' below in simple uppercase sans-serif.
Symbol / monogram
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
06 Color palette
The colors of the brand
Main
Amber Oak
#AB732F
Rich, golden-brown wood tone conveying handcrafted quality and traditional warmth.
- Primary button
- Outlined border
- Link
- Logo
- Outlined label
Main
Polished Maple
#F4D2AE
Soft beige with peach undertone for approachable luxury and lightness.
- Secondary button
Support
Walnut Accent
#705138
Sophisticated, earthy walnut brown complementing Amber Oak, adding warmth and subtle contrast for details and accents.
- Icon
- Border
- Divider
- Focus outline
- Headline
Support
Ivory Canvas
#EFE6DA
Elegant off-white, softer than pure white for subtle, inviting contrast. As a support color, it bridges warm wood tones and clean neutrals in backgrounds and accents.
- Supporting accents
Neutral
Gallery White
#F5F5F5
Crisp, clean white for background clarity and spacious, high-end presentation.
- Light surface
- Primary label
Neutral
Sable Brown
#2C2C2C
Deep, readable brown-black for body text and dark backgrounds, ensuring maximum legibility.
- Body text
- Dark surface
- Secondary label
08 Typography
A consistent voice in type
The brand typefaceItaliana
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
09 Brand in use
The identity in everyday use
Social profile
App icon
9:41
Mason Furniture
Google search result
Google
Mason Furniture
AllImagesVideosNewsMore
Mason Furniturehttps://masonfurniture.example
Mason Furniture - Official Website
Discover the latest products, services, stories, and updates from Mason Furniture.
Browser tab & favicon
Mason Furniture
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
11 Brand signature
A signature to remember
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Logo design
Logo filesSVG, PNG, and JPG versions
Logo mockupsPresentation-ready PNG files
Color palette
Color paletteRGB and CMYK reference images
Color strategyPalette rationale and usage guidance PDF
Typography
Website typography guideRules, annotated previews, and font links · PDF
Social media typography guideRules, annotated previews, and font links · PDF
Website typography CSSReady-to-use type styles
Other assets
Brand backgroundsSquare, landscape, and story formats
Favicon packBrowser and device icon files
Identity prepared by