Primary lockup
The primary logo brings the symbol and name together for the most visible brand applications.
01 The idea
The idea behind the identity
Brand Name: Merit Diagnostics Industry: Diagnostic Centre / Pathology / Medical Testing Core Promise: Highly accurate and dependable diagnostic results.
02 Logo review
How the logo performs
Logo score
Merit Diagnostics
A professional and attractive combination mark with strong fit for a modern diagnostic brand, needing only minor refinements for optimal scalability and cohesion.
Legibility
Originality
Balance
Scale
03 Logo system
A logo for every setting
Logomark
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
04 Color palette
The colors of the brand
Main
Clinical Teal
#53ADB2
A refreshing teal that feels clean, professional, and modern—drives recognition and carries medical credibility without feeling institutional.
- Logo
- Link
- Primary button
- Outlined border
- Headline
Main
Accurate Red
#E84454
A crisp, confident red that implies accuracy and focused results. Adds contrast, vitality, and carefully directed emphasis without feeling harsh.
- Outlined label
- Secondary button
Support
Support Mint
#90C7C9
A gentle muted mint that helps soften the system, providing a touch of reassurance and modernity for subtle elements.
- Icon
- Border
- Divider
- Focus outline
Neutral
Clean White
#FFFFFF
A pure, hygienic white for backgrounds, projecting cleanliness and simplicity.
- Light surface
- Secondary label
Neutral
Soft Haze
#F2F7F8
A soft, airy off-white that prevents sterility while maintaining a premium atmosphere.
- Text and surfaces
Neutral
Reliable Charcoal
#273133
A deep, readable charcoal providing clarity, accessibility, and seriousness for text and dark backgrounds.
- Body text
- Dark surface
- Primary label
05 Brand in use
The identity in everyday use
Social profile
App icon
9:41
Merit Diagnostics
Google search result
Google
Merit Diagnostics
AllImagesVideosNewsMore
Merit Diagnosticshttps://meritdiagnostics.example
Merit Diagnostics - Official Website
Discover the latest products, services, stories, and updates from Merit Diagnostics.
Browser tab & favicon
Merit Diagnostics
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
06 Brand signature
A signature to remember