Logo version 01
Primary lockup
A professional and attractive combination mark with strong fit for a modern diagnostic brand, needing only minor refinements for optimal scalability and cohesion.
01 Logo review
How the logo performs
A closer look at clarity, originality, balance, and use at different sizes.
Logo score
Logo review of
Merit Diagnostics
Minor refinements
Legibility
Originality
Misread
Balance
Scale
02 Logo system
A logo for every setting
The available logo versions, with a clear role for each one.
Logo version 02
Logomark
Simple geometric shapes support reproduction
Logo version 03
Wordmark
Typeface is highly readable
03 Color palette
The colors of the brand
A shared palette for consistent recognition across every touchpoint.
Main
Clinical Teal
#53ADB2
- Logo
- Link
- Primary button
- Outlined border
- Headline
Main
Accurate Red
#E84454
- Outlined label
- Secondary button
Support
Support Mint
#90C7C9
- Icon
- Border
- Divider
- Focus outline
Neutral
Clean White
#FFFFFF
- Light surface
- Secondary label
Neutral
Soft Haze
#F2F7F8
- Text and surfaces
Neutral
Reliable Charcoal
#273133
- Body text
- Dark surface
- Primary label
04 Brand in use
The identity in everyday use
See how the logo, colors, and supporting elements work together across digital applications.
Social profile
A recognizable profile, even at a glance.
App icon
A compact mark for home screens and everyday shortcuts.
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Wednesday, July 109:41
Search presence
A consistent first impression in search results.
Google
Merit Diagnostics
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Merit Diagnosticshttps://merit-diagnostics.com
Merit Diagnostics - Official Website
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