Logo version 01
Primary lockup
A strong, tailored healthcare logo needing minor refinement in mark clarity and spacing for optimal performance.
01 Logo review
How the logo performs
A closer look at clarity, originality, balance, and use at different sizes.
Logo score
Logo review of
Merit Diagnostics
Refinement advised
Legibility
Originality
Misread
Balance
Scale
02 Logo system
A logo for every setting
The available logo versions, with a clear role for each one.
Logo version 02
Logomark / monogram
Mark is simple and flat, suitable for most uses.
Logo version 03
Wordmark
Clean modern typography is highly readable.
03 Color palette
The colors of the brand
A shared palette for consistent recognition across every touchpoint.
Main
Modern Teal
#45A6A6
- Logo
- Primary button
- Outlined border
- Link
Main
Refined Violet
#8652A6
- Outlined label
- Headline
- Secondary button
Support
Surgical Green
#4E9B88
- Icon
- Border
- Divider
- Focus outline
Neutral
Crystal White
#F8FAFA
- Light surface
- Secondary label
Neutral
Warm Mist
#EEF3F2
- Text and surfaces
Neutral
Trust Charcoal
#283040
- Body text
- Dark surface
- Primary label
04 Brand in use
The identity in everyday use
See how the logo, colors, and supporting elements work together across digital applications.
Social profile
A recognizable profile, even at a glance.
App icon
A compact mark for home screens and everyday shortcuts.
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Wednesday, July 109:41
Search presence
A consistent first impression in search results.
Google
Merit Diagnostics
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Merit Diagnosticshttps://merit-diagnostics.com
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