Primary lockup
The primary logo brings the symbol and name together for the most visible brand applications.
01 The idea
The idea behind the identity
Brand Name: Merit Diagnostics Industry: Diagnostic Centre / Pathology / Medical Testing Core Promise: Highly accurate and dependable diagnostic results.
02 Logo review
How the logo performs
Logo score
Merit Diagnostics
A strong, tailored healthcare logo needing minor refinement in mark clarity and spacing for optimal performance.
Legibility
Originality
Balance
Scale
03 Logo system
A logo for every setting
Logomark / monogram
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
04 Color palette
The colors of the brand
Main
Modern Teal
#45A6A6
Clean, contemporary teal for trust and innovation; lifts logo and buttons.
- Logo
- Primary button
- Outlined border
- Link
Main
Refined Violet
#8652A6
Elegant, dependable violet carries premium quality and reinforces logo recognition.
- Outlined label
- Headline
- Secondary button
Support
Surgical Green
#4E9B88
Supportive green for icons, borders, and subtle reminders of health and competence.
- Icon
- Border
- Divider
- Focus outline
Neutral
Crystal White
#F8FAFA
Crisp, bright background offering cleanliness and clarity for all digital/print uses.
- Light surface
- Secondary label
Neutral
Warm Mist
#EEF3F2
Soft, non-sterile light neutral for backgrounds or dividers, maintaining a welcoming tone.
- Text and surfaces
Neutral
Trust Charcoal
#283040
Deep, readable gray for text and high contrast button text, ensuring clarity without harshness.
- Body text
- Dark surface
- Primary label
05 Brand in use
The identity in everyday use
Social profile
App icon
9:41
Merit Diagnostics
Google search result
Google
Merit Diagnostics
AllImagesVideosNewsMore
Merit Diagnosticshttps://meritdiagnostics.example
Merit Diagnostics - Official Website
Discover the latest products, services, stories, and updates from Merit Diagnostics.
Browser tab & favicon
Merit Diagnostics
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
06 Brand signature
A signature to remember