Brand guidelines
Your brand, brought together

Merit Diagnostics

A precise and modern palette built on clean purple and clinical teal, supported by a grounded slate for clarity and reliability. Balanced neutrals ensure readability and versatility across digital and print applications.

Explore the brand
01 Logo review

How the logo performs

A closer look at clarity, originality, balance, and use at different sizes.

4.5/5
Logo score
Logo review of

Merit Diagnostics

Refine and test at small sizes

Combination mark
5/5
Legibility
4/5
Originality
5/5
Misread
4/5
Balance
4/5
Scale
02 Logo system

A logo for every setting

The available logo versions, with a clear role for each one.

Logo version 01

Primary lockup

A thoughtfully constructed medical diagnostics logo with a unique, literal mark and strong branding; minor refinements would make it robust for all uses.

Logo version 02

Logomark

Symbol has a clean, simple silhouette

Logo version 03

Wordmark

All text highly readable

03 Color palette

The colors of the brand

A shared palette for consistent recognition across every touchpoint.

Main Clinical Violet #8554B2
  • Logo
  • Link
  • Primary button
  • Outlined border
  • Outlined label
Main Diagnostic Teal #3CABBC
  • Headline
  • Secondary button
Support Slate Blue #59677C
  • Icon
  • Border
  • Divider
  • Focus outline
Neutral Pure White #FFFFFF
  • Light surface
  • Primary label
Neutral Soft Mist #F2F1F9
  • Text and surfaces
Neutral Graphite Black #23212C
  • Body text
  • Dark surface
  • Secondary label
04 Typography

A consistent voice in type

The website and social media type system, shown in context. Select a note to explore the details.

01 / The website rules

Website typography preview

See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.

Merit DiagnosticsType in context
Usage notes
02 / The social rules

Social media typography preview

See every text style together in one post.
Open a note on the left to inspect its typography rules.

Your typography in one post

Measurements refer to the original 1080 × 1350 px canvas. Open a pill to see the full rule.

Merit Diagnostics
Usage notes
Get the fontsSora ↗Inter ↗

05 Brand in use

The identity in everyday use

See how the logo, colors, and supporting elements work together across digital applications.

Social profile

A recognizable profile, even at a glance.

9:41
merit-diagnostics
128Posts24.8KFollowers312Following
Merit DiagnosticsOfficial profile

News, ideas, and updates from the team.

merit-diagnostics.com

App icon

A compact mark for home screens and everyday shortcuts.

9:41
Wednesday, July 109:41

Search presence

A consistent first impression in search results.

Google
Merit Diagnostics
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Merit Diagnosticshttps://merit-diagnostics.com

Merit Diagnostics - Official Website

Discover the latest products, services, stories, and updates from Merit Diagnostics.