Primary lockup
The primary logo brings the symbol and name together for the most visible brand applications.
01 Logo review
How the logo performs
Logo score
Merit Diagnostics
A thoughtfully constructed medical diagnostics logo with a unique, literal mark and strong branding; minor refinements would make it robust for all uses.
Legibility
Originality
Balance
Scale
02 Logo system
A logo for every setting
Logomark
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
03 Color palette
The colors of the brand
Main
Clinical Violet
#8554B2
A refined purple signifying clarity and intelligence, used as the brand's anchor.
- Logo
- Link
- Primary button
- Outlined border
- Outlined label
Main
Diagnostic Teal
#3CABBC
Cool, clean teal to evoke precision and a scientific touch.
- Headline
- Secondary button
Support
Slate Blue
#59677C
A grounded blue-grey delivering reliability and a visual counterpoint to the main hues.
- Icon
- Border
- Divider
- Focus outline
Neutral
Pure White
#FFFFFF
A crisp and modern light neutral, ensures clarity for digital and print.
- Light surface
- Primary label
Neutral
Soft Mist
#F2F1F9
A gentle off-white with a subtle violet undertone for light background elements.
- Text and surfaces
Neutral
Graphite Black
#23212C
Deep, cool black for maximum legibility and visual anchor.
- Body text
- Dark surface
- Secondary label
04 Typography
A consistent voice in type
The brand typefaceSora
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
05 Brand in use
The identity in everyday use
Social profile
App icon
9:41
Merit Diagnostics
Google search result
Google
Merit Diagnostics
AllImagesVideosNewsMore
Merit Diagnosticshttps://meritdiagnostics.example
Merit Diagnostics - Official Website
Discover the latest products, services, stories, and updates from Merit Diagnostics.
Browser tab & favicon
Merit Diagnostics
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
06 Brand signature
A signature to remember
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Logo design
Logo filesSVG, PNG, and JPG versions
Logo mockupsPresentation-ready PNG files
Color palette
Color paletteRGB and CMYK reference images
Color strategyPalette rationale and usage guidance PDF
Typography
Website typography guideRules, annotated previews, and font links · PDF
Social media typography guideRules, annotated previews, and font links · PDF
Website typography CSSReady-to-use type styles
Other assets
Brand backgroundsSquare, landscape, and story formats
Favicon packBrowser and device icon files