Logo version 01
Primary lockup
A strong, relevant identity for diagnostics, needing only fine adjustment to optimize balance and small-scale clarity.
01 Logo review
How the logo performs
A closer look at clarity, originality, balance, and use at different sizes.
Logo score
Logo review of
Merit Diagnostics
Ready with minor refinements
Legibility
Originality
Misread
Balance
Scale
02 Logo system
A logo for every setting
The available logo versions, with a clear role for each one.
Logo version 02
Logomark / monogram
Simple mark overall
Logo version 03
Wordmark
Clear, strong wordmark
03 Color palette
The colors of the brand
A shared palette for consistent recognition across every touchpoint.
Main
Teal Trust
#48A7A2
- Logo
- Link
- Primary button
- Headline
Main
Premium Violet
#8453A4
- Outlined border
- Outlined label
- Secondary button
Support
Mint Clarity
#8DE3D5
- Icon
Support
Lavender Calm
#C9ADF7
- Border
- Divider
- Focus outline
Neutral
Pure White
#FFFFFF
- Light surface
- Secondary label
Neutral
Dewdrop Gray
#F3F7F6
- Text and surfaces
Neutral
Graphite Black
#272B31
- Body text
- Dark surface
- Primary label
04 Brand in use
The identity in everyday use
See how the logo, colors, and supporting elements work together across digital applications.
Social profile
A recognizable profile, even at a glance.
App icon
A compact mark for home screens and everyday shortcuts.
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Wednesday, July 109:41
Search presence
A consistent first impression in search results.
Google
Merit Diagnostics
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Merit Diagnosticshttps://merit-diagnostics.com
Merit Diagnostics - Official Website
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