Primary lockup
The primary logo brings the symbol and name together for the most visible brand applications.
01 The idea
The idea behind the identity
Brand Name: Merit Diagnostics Industry: Diagnostic Centre / Pathology / Medical Testing Core Promise: Highly accurate and dependable diagnostic results.
02 Logo review
How the logo performs
Logo score
Merit Diagnostics
A strong, relevant identity for diagnostics, needing only fine adjustment to optimize balance and small-scale clarity.
Legibility
Originality
Balance
Scale
03 Logo system
A logo for every setting
Logomark / monogram
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
04 Color palette
The colors of the brand
Main
Teal Trust
#48A7A2
A balanced teal evoking clarity, trust, and modern precision. Drawn from the logo's dominant shade.
- Logo
- Link
- Primary button
- Headline
Main
Premium Violet
#8453A4
A modern, premium purple found in the logo outline, communicating expertise and reliability without harshness.
- Outlined border
- Outlined label
- Secondary button
Support
Mint Clarity
#8DE3D5
A gentle mint, used for highlights and extended elements; conveys freshness and approachability.
- Icon
Support
Lavender Calm
#C9ADF7
A soothing lavender for subtle details and accents that soften without distracting.
- Border
- Divider
- Focus outline
Neutral
Pure White
#FFFFFF
A crisp, clinical white for maximum cleanliness and approachability in backgrounds.
- Light surface
- Secondary label
Neutral
Dewdrop Gray
#F3F7F6
A softer off-white that adds refinement and subtle contrast for sections or paper-like backgrounds.
- Text and surfaces
Neutral
Graphite Black
#272B31
A deep, readable charcoal for text, ensuring clarity and authority without feeling stark.
- Body text
- Dark surface
- Primary label
05 Brand in use
The identity in everyday use
Social profile
App icon
9:41
Merit Diagnostics
Google search result
Google
Merit Diagnostics
AllImagesVideosNewsMore
Merit Diagnosticshttps://meritdiagnostics.example
Merit Diagnostics - Official Website
Discover the latest products, services, stories, and updates from Merit Diagnostics.
Browser tab & favicon
Merit Diagnostics
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
06 Brand signature
A signature to remember