Primary lockup
The primary logo brings the symbol and name together for the most visible brand applications.
01 Logo review
How the logo performs
Logo score
Merit Diagnostics
A strong, modern healthcare logo with clear branding, only minor refinements needed for versatility.
Legibility
Originality
Balance
Scale
02 Logo system
A logo for every setting
Logomark
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
03 Color palette
The colors of the brand
Main
Merit Teal
#4CA6A8
Core brand teal representing trust, innovation, and clarity; primary color for modern diagnostics.
- Logo
- Primary button
- Link
- Outlined border
- Headline
Main
Merit Red
#E33D42
Distinctive red signifying precision, care, and attention to detail; used to highlight action and iconography.
- Outlined label
- Secondary button
Support
Fresh Mint
#59C5BB
Supportive, uplifting mint to extend the palette, creating visual lightness and warmth.
- Icon
- Border
- Divider
- Focus outline
Neutral
Pure White
#FFFFFF
Clean, clinical white for key backgrounds, maximizing contrast and clarity.
- Light surface
- Secondary label
Neutral
Calm Mist
#E7F1EF
Soft, reassuring off-white for secondary backgrounds, reducing harshness.
- Text and surfaces
Neutral
Graphite
#212C30
Readable, professional near-black for body text and dark backgrounds, balancing the palette.
- Body text
- Dark surface
- Primary label
04 Brand in use
The identity in everyday use
Social profile
App icon
9:41
Merit Diagnostics
Google search result
Google
Merit Diagnostics
AllImagesVideosNewsMore
Merit Diagnosticshttps://meritdiagnostics.example
Merit Diagnostics - Official Website
Discover the latest products, services, stories, and updates from Merit Diagnostics.
Browser tab & favicon
Merit Diagnostics
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
05 Brand signature
A signature to remember