Main logo
The primary logo brings the symbol and name together for the most visible brand applications.
01 The idea
The idea behind the identity
MSP – Muscat Success Path is an educational brand focused on growth, learning, and success. This brand identity guide establishes the visual standards for consistent use of the logo, colors, typography, and brand applications across digital and printed materials.
02 Logo system
A logo for every setting
03 Color palette
The colors of the brand
Main
Turquoise Teal
#4CB0BC
Modern turquoise teal from the MSP logo, communicates clarity and learning.
- Logo
- Primary button
- Outlined border
- Link
Main
Muted Blue
#7695B6
Subtle muted blue from the MSP logo for trustworthy, academic presence.
- Outlined label
- Headline
- Secondary button
Support
Soft Sky Blue
#9FC9DB
Gentle sky blue support for non-dominant accents, icons, and UI structure.
- Icon
- Border
- Divider
- Focus outline
Neutral
Pure White
#FFFFFF
Clean white for main backgrounds and high clarity interface.
- Light surface
Neutral
Gentle Light Gray
#F4F6F8
Soft, barely-there light gray for subtle section backgrounds and airy layouts.
- Text and surfaces
Neutral
Slate Black
#23272A
Deep neutral for highly readable text and strong dark backgrounds.
- Body text
- Dark surface
- Primary label
- Secondary label
04 Brand in use
The identity in everyday use
Social profile
App icon
9:41
MSP | Muscat Success Path
Google search result
Google
MSP | Muscat Success Path
AllImagesVideosNewsMore
MSP | Muscat Success Pathhttps://mspmuscatsuccesspath.example
MSP | Muscat Success Path - Official Website
Discover the latest products, services, stories, and updates from MSP | Muscat Success Path.
Browser tab & favicon
MSP | Muscat Success Path
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Logo design
Logo filesSVG, PNG, and JPG versions
Logo mockupsPresentation-ready PNG files
Color palette
Color paletteRGB and CMYK reference images
Color strategyPalette rationale and usage guidance PDF
Other assets
Brand backgroundsSquare, landscape, and story formats
Favicon packBrowser and device icon files