Brand identity
The visual identity

Onilaine

An introduction to the way your brand looks, feels, and comes together.

Prepared by Crussi Chaendepe
Explore the brand
01 The idea

The idea behind the identity

A Onilaine é uma consultoria de marca e posicionamento que constrói marcas para se tornarem a primeira escolha do mercado e gerarem mais valor. Criamos marcas relevantes, consistentes e capazes de construir relações duradouras com as pessoas.

02 Logo review

How the logo performs

A closer look at clarity, originality, balance, and use at different sizes.

4.4/5
Logo score
Logo review of

Onilaine

Ready for deployment; minor confirmation of letter recognition in varied size contexts is advised.

Wordmark
4/5
Legibility31.6% of total
4/5
Originality31.6% of total
5/5
MisreadNo added points
5/5
Balance15.8% of total
5/5
Scale21.1% of total

Scores combine the logo parts according to their roles. Misread can lower the total but adds no points.

03 Logo system

A logo for every setting

The available logo versions, with a clear role for each one.

Logo version 01

Primary lockup

The primary logo brings the symbol and name together for the most visible brand applications.

Logo version 02

Logomark

The standalone symbol gives the brand a compact signature for avatars and smaller spaces.

Logo version 03

Wordmark

The wordmark puts the brand name first, with a clear signature for wide and text-led placements.

04 Color palette

The colors of the brand

A shared palette for consistent recognition across every touchpoint.

Main Acento Primário #78AAFF
  • Logo
  • Link
  • Primary button
  • Outlined border
  • Headline
  • Secondary button
  • Outlined label
Support Neutro Claro #FFFFFF
  • Icon
  • Border
Support Custom color #161616
  • Divider
  • Focus outline
05 Typography

A consistent voice in type

The website and social media type system, shown in context. Select a note to explore the details.

The brand typefaceOutfit
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules

Website typography preview

See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.

OnilaineType in context
02 / The social rules

Social media typography preview

See every text style together in one post.
Open a note on the left to inspect its typography rules.

Your typography in one post

Measurements refer to the original 1080 × 1350 px canvas. Open a pill to see the full rule.

Onilaine

06 Brand in use

The identity in everyday use

See how the logo, colors, and supporting elements work together across digital applications.

Social profile

A recognizable profile, even at a glance.

9:41
onilaine
128Posts24.8KFollowers312Following
OnilaineOfficial profile

News, ideas, and updates from the team.

onilaine.com

App icon

A compact mark for home screens and everyday shortcuts.

9:41
Wednesday, July 109:41

Search presence

A consistent first impression in search results.

Google
AllImagesVideosNewsMore
Onilainehttps://onilaine.com

Onilaine - Official Website

Discover the latest products, services, stories, and updates from Onilaine.

07 Brand signature

A signature to remember

Onilaine / Visual identity
Identity prepared by

Crussi Chaendepe

View designer profile