Main logo
A modern monogram combining the initials 'P' and 'D' with a geometric house symbol, set above the bold sans-serif wordmark 'POHL DEVELOPMENTS' in blue.
01 The idea
The idea behind the identity
A modern monogram lockup that confidently merges 'PD' with a house motif, projecting expertise in real estate development.
01The monogram fuses the company initials with an architectural symbol, visually expressing core business values.
02A bold sans-serif wordmark ensures high legibility across media and scales well for print or digital use.
02 Logo review
How the logo performs
Logo score
POHL developments
A strong, modern, and relevant logo for a real estate developer, with minor integration refinements recommended for maximum impact.
Legibility
Originality
Balance
Scale
Style consistency
04 Logo system
A logo for every setting
Monogram
The 'PD' monogram merges both letters into a squared form with an abstracted house roofline in the negative space.
Wordmark
'POHL DEVELOPMENTS' in a clean, bold sans-serif font, providing clarity and authority.
Secondary logo
A modern monogram combining the initials 'P' and 'D' with a geometric house symbol, set above the bold sans-serif wordmark 'POHL DEVELOPMENTS' in blue.
05 Color palette
The colors of the brand
Main
Electric Blue
#0073FF
Vivid, high-energy blue for standout digital and print presence, ideal for logo and CTAs.
- Logo
- Link
- Primary button
- Headline
Main
Midnight Navy
#070633
Deep, sophisticated navy for contrast and credibility, suitable for secondary actions and accents.
- Outlined border
- Outlined label
- Secondary button
Support
Architectural Silver
#D1D1D1
A cool, light gray with a modern feel, works as an accent and delineation color.
- Icon
- Border
- Focus outline
- Divider
Neutral
Light grey
#F7F7F7
Clean, bright background white for a sense of space and clarity.
- Light surface
- Secondary label
Neutral
True Black
#000000
Bold, high-contrast black to ensure maximum readability for text.
- Body text
- Dark surface
- Primary label
07 Typography
A consistent voice in type
The brand typefaceSpace Grotesk
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
08 Brand in use
The identity in everyday use
Social profile
App icon
9:41
POHL developments
Google search result
Google
POHL developments
AllImagesVideosNewsMore
POHL developmentshttps://pohldevelopments.example
POHL developments - Official Website
Discover the latest products, services, stories, and updates from POHL developments.
Browser tab & favicon
POHL developments
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
10 Brand signature
A signature to remember
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Logo design
Logo filesSVG, PNG, and JPG versions
Logo mockupsPresentation-ready PNG files
Color palette
Color paletteRGB and CMYK reference images
Color strategyPalette rationale and usage guidance PDF
Typography
Website typography guideRules, annotated previews, and font links · PDF
Social media typography guideRules, annotated previews, and font links · PDF
Website typography CSSReady-to-use type styles
Other assets
Brand backgroundsSquare, landscape, and story formats
Favicon packBrowser and device icon files
Identity prepared by