Brand identity
The visual identity

PrimeBank

An introduction to the way your brand looks, feels, and comes together.

Prepared by Ceylian Kirchhoffer
Explore the brand
01 The idea

The idea behind the identity

PrimeBank est une banque digitale nouvelle génération, spécialisée dans la fourniture de services bancaires et financiers entièrement dématérialisés. Son ambition est d’allier sécurité, simplicité et modernité, afin d’offrir à ses clients une expérience fluide, intuitive et personnalisée. Fondée en 2018, PrimeBank s’est rapidement imposée comme un acteur innovant du secteur bancaire européen, en proposant des solutions de paiement mobile, de gestion de comptes en temps réel et de conseil f

02 Logo review

How the logo performs

A closer look at clarity, originality, balance, and use at different sizes.

4/5
Logo score
Logo review of

PrimeBank

Ready for professional use with minor spacing/polish enhancements to maximize distinction.

Lockup (symbol + wordmark)
5/5
Legibility19% of total
3/5
Originality27.9% of total
5/5
MisreadNo added points
4/5
Balance36.5% of total
5/5
Scale10% of total
4/5
Style consistency6.6% of total

Scores combine the logo parts according to their roles. Misread can lower the total but adds no points.

03 Logo system

A logo for every setting

The available logo versions, with a clear role for each one.

Logo version 01

Main logo

The primary logo brings the symbol and name together for the most visible brand applications.

Logo version 02

Symbol / monogram

The standalone symbol gives the brand a compact signature for avatars and smaller spaces.

04 Color palette

The colors of the brand

A shared palette for consistent recognition across every touchpoint.

Main Deep Black #000000
  • Logo
  • Primary button
  • Outlined label
  • Link
  • Headline
Main Pure White #FFFFFF
  • Outlined border
  • Secondary button
Support Platinum Gray #BDBDC1
  • Icon
  • Border
  • Divider
  • Focus outline
Neutral Soft Cloud #F6F6F6
  • Light surface
  • Primary label
Neutral Graphite Black #1A1A1A
  • Body text
  • Dark surface
  • Secondary label
05 Typography

A consistent voice in type

The website and social media type system, shown in context. Select a note to explore the details.

The brand typefaceOutfit
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01 / The website rules

Website typography preview

See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.

PrimeBankType in context
02 / The social rules

Social media typography preview

See every text style together in one post.
Open a note on the left to inspect its typography rules.

Your typography in one post

Measurements refer to the original 1080 × 1350 px canvas. Open a pill to see the full rule.

PrimeBank

06 Brand in use

The identity in everyday use

See how the logo, colors, and supporting elements work together across digital applications.

Social profile

A recognizable profile, even at a glance.

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primebank
128Posts24.8KFollowers312Following
PrimeBankOfficial profile

News, ideas, and updates from the team.

primebank.com

App icon

A compact mark for home screens and everyday shortcuts.

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Search presence

A consistent first impression in search results.

Google
AllImagesVideosNewsMore
PrimeBankhttps://primebank.com

PrimeBank - Official Website

Discover the latest products, services, stories, and updates from PrimeBank.

Identity prepared by

Ceylian Kirchhoffer

View designer profile