Primary lockup
The primary logo brings the symbol and name together for the most visible brand applications.
01 Logo review
How the logo performs
Logo score
PROTOCOL
A professional, clever symbol blending strength and psychology—prime for memorable brand use.
Originality
Balance
Scale
02 Logo system
A logo for every setting
03 Color palette
The colors of the brand
Main
Midnight Graphite
#17171C
Powerful dark neutral central to the brand; anchors identity and backgrounds.
- Logo
- Primary button
- Outlined border
- Outlined label
- Headline
Main
Cobalt Signal
#2471F5
Bright, digital-forward blue for high-recognition interactive elements.
- Link
- Secondary button
Support
Velocity Orange
#FF8A2E
Accent orange injects warmth and energy for icons, borders, and headlines.
- Icon
- Border
- Divider
- Focus outline
Neutral
Crisp White
#FFFFFF
Ultra-clean background for core layouts and maximum color contrast.
- Light surface
- Primary label
- Secondary label
Neutral
Fog Grey
#F5F5F8
Soft, gentle light neutral for surfaces, cards, and subtle backgrounds.
- Text and surfaces
Neutral
Shadow Charcoal
#212127
Readable dark neutral providing optimum accessibility for body copy.
- Body text
- Dark surface
04 Brand in use
The identity in everyday use
Social profile
App icon
9:41
PROTOCOL
Google search result
Google
PROTOCOL
AllImagesVideosNewsMore
PROTOCOLhttps://protocol.example
PROTOCOL - Official Website
Discover the latest products, services, stories, and updates from PROTOCOL.
Browser tab & favicon
PROTOCOL
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Logo design
Logo filesSVG, PNG, and JPG versions
Logo mockupsPresentation-ready PNG files
Color palette
Color paletteRGB and CMYK reference images
Color strategyPalette rationale and usage guidance PDF
Other assets
Brand backgroundsSquare, landscape, and story formats
Favicon packBrowser and device icon files