Brand identity
The visual identity

Samuel Robles

An introduction to the way your brand looks, feels, and comes together.

Prepared by José
Explore the brand
01 Logo review

How the logo performs

A closer look at clarity, originality, balance, and use at different sizes.

4/5
Logo score
Logo review of

Samuel Robles

Ready with minimal refinement

Combination
5/5
Legibility
4/5
Originality
5/5
Misread
4/5
Balance
3/5
Scale
02 Logo system

A logo for every setting

The available logo versions, with a clear role for each one.

Logo version 01

Main logo

The primary logo brings the symbol and name together for the most visible brand applications.

Logo version 02

Symbol / monogram

The standalone symbol gives the brand a compact signature for avatars and smaller spaces.

03 Color palette

The colors of the brand

A shared palette for consistent recognition across every touchpoint.

Main Negro Puro #000000
  • Logo
  • Link
  • Primary button
  • Outlined border
  • Headline
Main Blanco Puro #FFFFFF
  • Outlined label
  • Secondary button
Support Marrón Caoba #915203
  • Icon
  • Border
Support Gris #C5C8C9
  • Divider
  • Focus outline
Neutral Shell Violet #F5F3FF
  • Primary label
  • Secondary label
  • Light surface
Neutral Prism Black #171323
  • Body text
  • Dark surface
04 Typography

A consistent voice in type

The website and social media type system, shown in context. Select a note to explore the details.

The brand typefaceBBH Sans Bartle
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules

Website typography preview

See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.

Samuel RoblesType in context
02 / The social rules

Social media typography preview

See every text style together in one post.
Open a note on the left to inspect its typography rules.

Your typography in one post

Measurements refer to the original 1080 × 1350 px canvas. Open a pill to see the full rule.

Samuel Robles

05 Brand in use

The identity in everyday use

See how the logo, colors, and supporting elements work together across digital applications.

Social profile

A recognizable profile, even at a glance.

9:41
samuel-robles
128Posts24.8KFollowers312Following
Samuel RoblesOfficial profile

News, ideas, and updates from the team.

samuel-robles.com

App icon

A compact mark for home screens and everyday shortcuts.

9:41
Wednesday, July 109:41

Search presence

A consistent first impression in search results.

Google
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Samuel Robleshttps://samuel-robles.com

Samuel Robles - Official Website

Discover the latest products, services, stories, and updates from Samuel Robles.

Identity prepared by

José

View designer profile