Concept A4.6/5
01 The idea
The idea behind the identity
SYNC is a premium AI-powered skincare app offering personalized skin analysis, recommendations, and beauty shopping. Target audience: Women seeking intelligent, trustworthy skincare solutions. Brand values: Trust, personalization, innovation, and harmony. Style: Minimal, sophisticated, feminine, modern, and soft luxury. Compare both logos based on originality, elegance, memorability, scalability, and suitability for a premium beauty-tech mobile app.
02 Logo comparison
Choosing the direction
This concept excels in originality, elegant custom typography, and expresses both tech and beauty harmoniously for a premium app.
Concept B3.4/5
03 Logo system
A logo for every setting
Main logo
The primary logo brings the symbol and name together for the most visible brand applications.
Symbol / monogram
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
04 Color palette
The colors of the brand
Main
Custom color
#E8E8E6
A practical color in the brand system.
- Outlined border
- Primary label
- Secondary label
Main
Custom color
#B2C8DA
A practical color in the brand system.
- Link
- Headline
- Logo
- Primary button
- Body text
Support
Custom color
#9D8E81
A practical color in the brand system.
- Icon
- Border
- Secondary button
Support
Custom color
#483634
A practical color in the brand system.
- Divider
- Focus outline
- Outlined label
Neutral
Custom color
#FFFFFF
A practical color in the brand system.
- Dark surface
- Light surface
05 Typography
A consistent voice in type
The brand typefaceBebas Neue
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
06 Brand in use
The identity in everyday use
Social profile
App icon
9:41
SYNC
Google search result
Google
SYNC
AllImagesVideosNewsMore
SYNChttps://sync.example
SYNC - Official Website
Discover the latest products, services, stories, and updates from SYNC.
Browser tab & favicon
SYNC
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
07 Brand signature
A signature to remember
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Logo design
Logo filesSVG, PNG, and JPG versions
Logo mockupsPresentation-ready PNG files
Color palette
Color paletteRGB and CMYK reference images
Color strategyPalette rationale and usage guidance PDF
Typography
Website typography guideRules, annotated previews, and font links · PDF
Social media typography guideRules, annotated previews, and font links · PDF
Website typography CSSReady-to-use type styles
Other assets
Brand backgroundsSquare, landscape, and story formats
Favicon packBrowser and device icon files