Logo version 01
Primary lockup
The primary logo brings the symbol and name together for the most visible brand applications.
01 The idea
The idea behind the identity
Tea cultivation and export, for urban tea user, healthy life style promoter, elite, healthy leaving, organic tea, the logo will be used on both export and retail product packaging
02 Logo review
How the logo performs
A closer look at clarity, originality, balance, and use at different sizes.
Logo score
Logo review of
Urva
Ready with minor refinements
Legibility
Originality
Misread
Balance
Scale
03 Logo system
A logo for every setting
The available logo versions, with a clear role for each one.
Logo version 02
Logomark
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
Logo version 03
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
04 Color palette
The colors of the brand
A shared palette for consistent recognition across every touchpoint.
Main
Olive Green
#6A7740
- Logo
- Primary button
- Outlined border
- Link
Main
Earth Ochre
#947746
- Outlined label
- Headline
- Secondary button
Support
Tea Leaf
#A7A165
- Icon
- Border
- Divider
- Focus outline
Neutral
Porcelain
#F8F6F2
- Light surface
- Primary label
- Secondary label
Neutral
Soft Sand
#E2DDD3
- Text and surfaces
Neutral
Cedar Brown
#29291A
- Body text
- Dark surface
05 Typography
A consistent voice in type
The website and social media type system, shown in context. Select a note to explore the details.
The brand typefaceCormorant Garamond
Aa Bb Cc Dd Ee Ff Gg0123456789 & !?
01 / The website rules
Website typography preview
See your headline, subheading, and body copy together.
Open a note to inspect its typography rules.
02 / The social rules
Social media typography preview
See every text style together in one post.
Open a note on the left to inspect its typography rules.
Some text extends beyond this preview. Your designer can refine the typography rules.
06 Brand in use
The identity in everyday use
See how the logo, colors, and supporting elements work together across digital applications.
Social profile
A recognizable profile, even at a glance.
App icon
A compact mark for home screens and everyday shortcuts.
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Wednesday, July 109:41
Search presence
A consistent first impression in search results.
Google
Urva
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Urvahttps://urva.com
Urva - Official Website
Discover the latest products, services, stories, and updates from Urva.
07 Brand signature
A signature to remember