Main logo
The primary logo brings the symbol and name together for the most visible brand applications.
01 The idea
The idea behind the identity
Your clinical years, Connected.
02 Logo review
How the logo performs
Logo score
WardPass logo
A strong, clear wordmark and distinctive geometric symbol make this a versatile and professional logo, with only minor opportunities for further balance refinement.
Legibility
Originality
Balance
Scale
Color
Style consistency
03 Logo system
A logo for every setting
Symbol / monogram
The standalone symbol gives the brand a compact signature for avatars and smaller spaces.
Wordmark
The wordmark puts the brand name first, with a clear signature for wide and text-led placements.
04 Color palette
The colors of the brand
Main
Modern Teal
#169495
Energetic and balanced, this teal stands out for recognition while conveying innovation and trust.
- Logo
- Primary button
- Outlined border
- Link
Main
Deep Navy
#151934
A dramatic blue-black that delivers authority and contrast, echoing the logo's wordmark.
- Outlined label
- Headline
- Secondary button
Support
Aqua Mist
#78CEDA
Softens the palette, providing calm visual breaks and approachable iconography.
- Icon
- Border
Support
Slate Blue
#AAC8CF
Harmonizes with mains and adds a professional touch for dividers or outlining elements.
- Divider
- Focus outline
Neutral
Pure White
#FFFFFF
Clean foundation for airy layouts and backgrounds.
- Light surface
- Secondary label
Neutral
Cloud Grey
#F5F7FA
A gentle, low-contrast neutral for sections or demure surfaces.
- Text and surfaces
Neutral
Charcoal
#232323
Highly readable for body copy and primary actions against light backgrounds.
- Body text
- Dark surface
- Primary label
05 Brand in use
The identity in everyday use
Social profile
App icon
9:41
WardPass logo
Google search result
Google
WardPass logo
AllImagesVideosNewsMore
WardPass logohttps://wardpasslogo.example
WardPass logo - Official Website
Discover the latest products, services, stories, and updates from WardPass logo.
Browser tab & favicon
WardPass logo
Favicon inspectionYour logo as a faviconEnlarged artwork preview. Check the browser tab above for small-size readability.
Website header
Ideas / products / services
Built for what
Built for what
comes next.
Thoughtful work for people who expect more.
iPhone dock icon
9:41
Wednesday, July 109:41
06 Brand signature
A signature to remember
Included files
Client access only Files to download
These files are available only to clients with a private access link.
Logo design
Logo filesSVG, PNG, and JPG versions
Logo mockupsPresentation-ready PNG files
Color palette
Color paletteRGB and CMYK reference images
Color strategyPalette rationale and usage guidance PDF
Other assets
Brand backgroundsSquare, landscape, and story formats
Favicon packBrowser and device icon files