Legibility
- Clear separation between main word and tagline
- Tagline uses a simple, readable sans-serif font
- Primary wordmark uses experimental letterforms that are difficult to decipher at first glance
- Some characters ('a', 's', 'T', 'r', 'a', 's') are abstracted to the point of confusion
- Brand name's readability is significantly compromised due to the unconventional typeface
