Logo review of ELAN

Legibility

Text is generally distinguishable.
Consistent line weight helps cohesion.

The 'A' shape is unconventional and could confuse some viewers.
Leaf on the 'N' slightly distracts from letterform clarity.

Scalability versatility

Simple lines theoretically allow for shrinking if vectorized.
Logo works well on white backgrounds, e.g. on letterhead.

Fine gridlines on solar panel will be lost at small sizes like favicons or embroidery.
Thin lines might fail in black-and-white printing or on complex backgrounds.
Multiple details hinder application on small merchandise or digital app icons.

Balance alignment

Horizontal balance is present, giving a stable look.
Vertical elements (leaf, solar panel) create visual hierarchy.

Solar panel and frame float above text, making the overall weight top heavy.
Letterforms feel uneven due to different shapes and design incorporation.

Originality

Creative integration of solar panel and leaf elements into the wordmark.
Greenhouse shape in 'A' provides a custom touch.

Fusion of stereotypical eco-symbols (leaves, solar panel) feels somewhat expected for the industry.
Could benefit from a more unexpected or abstract approach.

Logomark wordmark fit

Symbolism is tightly integrated into the wordmark.
Cohesion between eco-theme and typography style.

Solar panel/additional framing feels slightly detached, not as fluidly embedded as other elements.

Aesthetic look

Color palette feels fresh and eco-friendly.
Minimalism creates a clean impression.

Overt use of symbols makes look busy.
Hand-drawn illustrative approach leads to amateurish feel rather than refined professionalism.

Dual meaning and misinterpretations

No obvious inappropriate dual meanings or suggestive imagery.

Color harmony

Limited color palette communicates eco message and energy.
Good contrast between yellow, blue, and green.

More than two accent colors may complicate reproduction in some brand contexts.