Logo review of KALM SPECIALTY CÀPHÊ

Legibility

The logotype is bold and mostly easy to read.
Clear hierarchy between brand name and tagline.

The customized 'K' may cause a brief hesitation in recognition due to its unusual construction; the arrow-like left stroke might be mistaken for a symbol, making the beginning of the word less clear.

Scalability versatility

Simple, bold shapes allow for easy scaling across most applications.
Logo works well in monochrome, suitable for product packaging and signage.

The fine gap details within the icon and the wordmark's custom letterforms may lose clarity at very small sizes, such as in a favicon or embroidery.

Balance alignment

Strong vertical and horizontal alignment creates a harmonious composition.
Icon sits well above the centered text, making the layout visually stable.
Good proportion between symbol, wordmark, and tagline.

Originality

Abstract droplet symbol is visually distinctive, especially with concentric arcs implying a cup or ripple, which is relevant to the beverage industry.
Custom letterforms, particularly for the 'K' and 'A', add uniqueness.

The droplet/cup motif is moderately common among coffee and beverage brands, so it’s not completely one-of-a-kind.

Logomark wordmark fit

Geometric style of the logomark matches the modern, angular wordmark.
Appropriate sizing; neither element overwhelms the other.

Aesthetic look

Visually appealing arrangement and use of negative space.
Minimal, clean, and modern aesthetic with a memorable presence.

Dual meaning and misinterpretations

No obvious inappropriate or accidental secondary imagery.

Color harmony

Black and white palette is timeless, versatile, and highly legible.
No unnecessary use of multiple colors, keeping the system professional.