Logo review of Paw Pet

Legibility

Text is clear and readable in both small and large formats
Font weight maintains good contrast against background

Scalability versatility

Simple linework enhances adaptability to multiple formats including business cards and product labels

Very thin outline may lose visibility in extremely small applications such as embroidery or favicons
May not be prominent enough on busy or colored backgrounds

Balance alignment

The P and dog outline are visually cohesive and unified

The logomark is significantly larger and dominates the wordmark, making the text feel secondary
Alignment between the logomark and wordmark is slightly off—'P' overshadows the rest of the text

Originality

Creative integration of a dog silhouette into the letter P enhances brand recall
Appropriate and relevant to industry

Animal outlines combined with letterforms are fairly common in the pet industry

Logomark wordmark fit

Both logomark and wordmark use similar line thickness, providing some visual harmony

Logomark size and playful style feel slightly misaligned with the strong, blocky serif wordmark
Hierarchy feels skewed toward the symbol, diminishing the wordmark’s importance

Aesthetic look

Playful, friendly appearance suits the pet industry
Minimal color usage keeps the design clean

Outline could be smoother and more refined to enhance professionalism

Dual meaning and misinterpretations

Dog silhouette and letter P are immediately recognizable and do not suggest anything inappropriate

Color harmony

Single warm color is cohesive and well-suited for the industry
Contrast with the white background is excellent