Logo review of Serava

Legibility

The 'Serava' wordmark is clear with excellent contrast against the dark green background.
Font choice is elegant and highly readable even at smaller sizes.

Scalability versatility

Minimal detail ensures clarity at various sizes.
Works well on signage, sport apparel, and digital media.

At extremely small sizes, the finer lines in the shield could lose sharpness, especially in embroidery or favicons.

Balance alignment

Logo mark and wordmark are proportionally aligned and well-balanced.
Good visual hierarchy between symbol and text.

Originality

The abstract representation of a golfer in a shield is a creative and distinctive approach.
Use of negative space for motion adds sophistication.

Shields are a commonly used motif in sports, reducing some uniqueness.
Abstract figure could risk blending with other sports logos if not carefully branded.

Logomark wordmark fit

The strength and professionalism of the serif font match the shield’s gravitas.
Both elements feel cohesive and harmonious.

Aesthetic look

Clean, modern aesthetic with a sense of motion.
Refined but bold. Contrasts elegantly.

Dual meaning and misinterpretations

No inappropriate visual misinterpretation detected.
The human motion is clear and positive.

Color harmony

Limited, harmonious palette of dark green and light taupe, exuding sophistication.
Good contrast enhances legibility.