Logo review of Tailo

Legibility

Most letters are distinct and readable.
The playful form attracts attention and creates a memorable identity.

The swash integration in the 'l' and 'o' may cause momentary confusion when reading at a glance.
The rounded, script-like connection between 'l' and 'o' slightly impacts quick readability, especially at small sizes.

Scalability versatility

Simplified design should scale well on most signage and digital applications.
Limited color palette aids in versatility.

Thin curve details, particularly in the 'o' tail, could be lost at very small sizes such as business cards or app icons.
The green dot might become unclear or shrink excessively at tiny sizes.

Balance alignment

Visually balanced overall, with playful yet controlled movement across the word.
Symmetrical weight in the larger starting 'T' and the ending swash tail.

The 'o' tail element gives some visual heaviness to the right, slightly throwing off perfect lateral balance.

Originality

The integration of a tail into the 'o' is clever and relevant, contributing to brand personality.
The stylized script adds a distinctive, whimsical touch.

Wordmarks with script connections are somewhat common in playful or tech brands—could push the form further for bold originality.

Aesthetic look

Clean execution with smooth curves and a fresh appearance.
Attractive color selection communicates a modern, friendly vibe.

The excessive curling could feel overly ornamental for some audiences.
Minor crowding occurs with the connection between 'l' and 'o'.

Dual meaning and misinterpretations

No apparent inappropriate or misleading shapes.
Playful tail reference is clear and positive.

Color harmony

Limited, harmonious palette that is visually appealing and contemporary.
Strong contrast with background ensures text is clear.