Logo review of TESTE MATTE HAIR CUT

Legibility

Distinctive letterforms in brand name
Large size and high contrast

Decorative, graffiti-style font is difficult to read especially at small sizes
Spacing and flourishes on letters reduce clarity; 'T', 'S', and 'A' are hard to recognize
'HAIR CUT' is less legible due to thinner strokes

Scalability versatility

Simple black/white color scheme is reproducible
Icon is recognizable at moderate scale

Thin details and overlapping heads lose clarity when reduced to favicon size or product labels
Graffiti text loses legibility on small print (e.g., business cards, embroidery)
May not work well as an embroidered patch or engraved signage

Balance alignment

Visual mass is centered; overlapping heads create a sense of focus
Text appears nearly centered under the logomark

Visual weight of upper graphic is heavy compared to smaller, lighter HAIR CUT text below
Letter baseline is uneven, causing slightly chaotic feel

Originality

Creative, clever use of overlapping head silhouettes
Memorable visual metaphor for diversity/style in haircuts
Distinctive urban/graffiti typeface adds personality

Silhouette profile is not a highly unique concept in barbershop/haircut logos

Logomark wordmark fit

Graffiti font matches urban, streetwise mood of layered heads
Logo and text share bold, casual theme

Disparity between playful font and more formal/geometric logo shape
Text decorativeness distracts from clean mark above

Aesthetic look

Strong black/white contrast is visually striking
Overall composition is attention-grabbing

Busy details and decorative text create visual clutter
Mixed font weights and inconsistent style lead to aesthetic tension

Dual meaning and misinterpretations

Heads are clearly depicted; no inappropriate visual suggestiveness

Color harmony

Monochrome palette ensures adaptability, simplicity, and universal appeal