Logo review of Trip

Legibility

The main word 'Trip' is large, prominent, and has high contrast with the background.
Color selection for 'Trip' makes it stand out.

The small subtext is extremely difficult to read due to its size and the color contrast.
The 'VM' inside the circle is somewhat cramped and may not be immediately clear in smaller formats.

Scalability versatility

Simple shapes (plane and swoosh) read well at moderate sizes.
Suitable for branding on websites and social media banners.

The detail and legibility in the 'VM' circle and tagline will be lost at small sizes such as business cards or app icons.
Thin swoosh and the size relationship between elements may get muddled in embroidery or reduced contexts.

Balance alignment

Dynamic movement evoked by the plane and swoosh curving around the logotype.

The left-heavy 'VM' mark and swoosh contrast harshly with the right-heavy plane and text, creating imbalance.
The alignment of elements feels awkward; the circular logomark, arched swoosh, and flying plane seem disconnected rather than unified.

Originality

Attempts to differentiate with a monogram inside a circle and a dynamic path.

Airplane plus swoosh motif is an overused cliché in the travel industry.
No unique visual twist or memorable interpretation is present.

Logomark wordmark fit

Effort to integrate symbol with type through the swoosh.

The styles between the bold, geometric 'Trip', the hand-drawn look of the swoosh, and the rigid circle/VM don't mesh harmoniously.
Swoosh creates a visual gap between the mark and type, not seamless.

Aesthetic look

Color palette is lively and appropriate for the industry.

Overall design feels busy and dated due to mix of motifs and disconnected styles.
Overlapping elements reduce visual clarity.

Dual meaning and misinterpretations

No inappropriate or confusing visual double-meanings detected.

Color harmony

Two-color palette is energetic yet not overwhelming.
Good contrast ensures the logo stands out on white.

The orange may feel generic for travel brands, less distinctive.