Color Palette Generator
Complete palette
Amber Earth
A warm, grounded palette inspired by natural earth tones and rich amber hues. Offers strong contrast and inviting warmth for distinctive branding.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Clay Brown#7B3C22
Amber Orange#BB6013
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Sandy Gold#DEAF74
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Night Black#0C0101
Clay Light#FFF5E5
Soft Mocha#A9896D
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsClay Brown
A bold, earthy brown that anchors the brand with natural credibility and warmth.
- HEX
- #7B3C22
- RGB
- 123, 60, 34
- CMYK
- 0, 51, 72, 52
Amber Orange
A striking amber orange providing vibrancy and energy without overpowering.
- HEX
- #BB6013
- RGB
- 187, 96, 19
- CMYK
- 0, 49, 90, 27
Support colors
1 colorsSandy Gold
A sunlit, golden tan that introduces brightness and accessibility for interface accents.
- HEX
- #DEAF74
- RGB
- 222, 175, 116
- CMYK
- 0, 21, 48, 13
Neutral colors
3 colorsNight Black
Deep black for maximum text legibility on light backgrounds and grounding design elements.
- HEX
- #0C0101
- RGB
- 12, 1, 1
- CMYK
- 0, 92, 92, 95
Clay Light
A clean, pale beige that keeps designs airy and crisp for large backgrounds.
- HEX
- #FFF5E5
- RGB
- 255, 245, 229
- CMYK
- 0, 4, 10, 0
Soft Mocha
A gentle, muted brown for subtle contrasts and softer light backgrounds.
- HEX
- #A9896D
- RGB
- 169, 137, 109
- CMYK
- 0, 19, 36, 34