AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Main color
Support color
Support color
Complete palette

Anthropic

This palette draws from Anthropic's established brand colors, focusing on clear, digital-first hues. Main colors are bold and authoritative, with clean, neutral backgrounds for clarity and high contrast. Support colors extend functionality with subtlety, avoiding distraction from the core identity.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

True Black#000000
Anthropic Coral#EB6367

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Anthropic Teal#00B896
Pale Coral#FEE3E5

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Pure White#FFFFFF
Eggshell#F9F8F6
Charcoal#262626
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

2 colors

True Black

Signature black for maximum impact and brand recall.

HEX
#000000
RGB
0, 0, 0
CMYK
0, 0, 0, 100

Anthropic Coral

Distinctive coral for strong highlights and interactive elements.

HEX
#EB6367
RGB
235, 99, 103
CMYK
0, 58, 56, 8

Support colors

2 colors

Anthropic Teal

Fresh teal tone for accents and approachable mood.

HEX
#00B896
RGB
0, 184, 150
CMYK
100, 0, 18, 28

Pale Coral

Soft, comforting variation for subtle details and contrast.

HEX
#FEE3E5
RGB
254, 227, 229
CMYK
0, 11, 10, 0

Neutral colors

3 colors

Pure White

Clean, high-contrast background and surface color.

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0

Eggshell

Gentle off-white for alternate backgrounds and text fields.

HEX
#F9F8F6
RGB
249, 248, 246
CMYK
0, 0, 1, 2

Charcoal

Readable deep gray ideal for flowing copy and critical contrast.

HEX
#262626
RGB
38, 38, 38
CMYK
0, 0, 0, 85
Continue the logo workflow

Put the palette into context

Carry the logo and approved brand colors into realistic presentations and final delivery files.

Once colors and logo files are connected in a Logo Workflow, your Visual Identity presentation is created and stays in sync.