Color Palette Generator

Main color
Main color
Support color
Complete palette

Arrow Express

A bold, energetic palette leveraging high-contrast black and vivid red for strong recognition and clarity, with balanced neutrals for professional, versatile application.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Express Red#CF2F32
Jet Black#18191C

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Gold Accent#C19B5A

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Pure White#FFFFFF
Soft Porcelain#F5F4F1
Graphite#232323
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

2 colors

Express Red

A dynamic red that drives energy and attention, perfect for communication and action elements.

HEX
#CF2F32
RGB
207, 47, 50
CMYK
0, 77, 76, 19

Jet Black

A deep, commanding black for high visibility and bold contrast, anchoring the brand's presence.

HEX
#18191C
RGB
24, 25, 28
CMYK
14, 11, 0, 89

Support colors

1 colors

Gold Accent

A refined gold adding a hint of premium appeal, used for icons and subtle accents.

HEX
#C19B5A
RGB
193, 155, 90
CMYK
0, 20, 53, 24

Neutral colors

3 colors

Pure White

Clean, crisp white for open backgrounds and sharp contrast.

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0

Soft Porcelain

A gentle off-white for secondary backgrounds, reducing visual fatigue.

HEX
#F5F4F1
RGB
245, 244, 241
CMYK
0, 0, 2, 4

Graphite

A rich dark neutral for maximum readability and body text clarity.

HEX
#232323
RGB
35, 35, 35
CMYK
0, 0, 0, 86
Continue the logo workflow

Turn this palette into a connected Logo Workflow

Keep the logo, brand colors, mockups, and final files connected, then deliver everything through one private client portal.

  1. 1 Objective feedback Logo review

    Get a logo score, uncover visual risks, and prioritize what to improve.
  2. 2 Current tool Build color palette

    Create strategic brand colors with clear roles for every application.

  3. 3 Recommended next step Preview logo mockups

    See the logo in realistic contexts before presenting it to a client.
  4. 4 Final delivery Export logo files

    Generate the final SVG, PNG, JPG, favicon, and background package.
  5. Locked final step Client handoff

    Complete Brand colors and Logo export to unlock the private client portal.