Color Palette Generator
Complete palette
Askora Studio Core
A confident, creative palette balancing deep navy for authority, vivid red for energy, and supporting violet with practical, soft neutrals for legibility and flexibility.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Deep Navy#1A1242
Vivid Red#EF183B
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Creative Violet#6C3AB2
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Pure White#FFFFFF
Soft Lilac Gray#EFEAF4
Slate Black#231F20
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsDeep Navy
A saturated navy delivering sophistication and strong contrast, anchoring the identity.
- HEX
- #1A1242
- RGB
- 26, 18, 66
- CMYK
- 61, 73, 0, 74
Vivid Red
A striking red that drives recognition and conveys confidence and boldness.
- HEX
- #EF183B
- RGB
- 239, 24, 59
- CMYK
- 0, 90, 75, 6
Support colors
1 colorsCreative Violet
A distinct purple offering creative flair and reinforcing brand distinction.
- HEX
- #6C3AB2
- RGB
- 108, 58, 178
- CMYK
- 39, 67, 0, 30
Neutral colors
3 colorsPure White
A clean, crisp white for backgrounds and maximum content clarity.
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Soft Lilac Gray
A gentle, light neutral for surfaces that need less contrast than pure white.
- HEX
- #EFEAF4
- RGB
- 239, 234, 244
- CMYK
- 2, 4, 0, 4
Slate Black
A deep, readable black for text and dark backgrounds ensuring accessibility.
- HEX
- #231F20
- RGB
- 35, 31, 32
- CMYK
- 0, 11, 9, 86