AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Main color
Support color
Complete palette

Azul Rey Terracota

A confident, contemporary palette featuring vibrant azure blue (azul rey), bold terracotta, crisp white, a gentle pale neutral, and deep black. Ideal for a compelling, highly legible brand system with strong digital and print contrast.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Azul Rey#024BFF
Terracotta#D85A2C

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Soft Clay#D6BBAE

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

White#FFFFFF
Porcelain#F6F5F4
Jet Black#141414
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

2 colors

Azul Rey

A vivid, luminous royal blue for instant brand recognition and energetic contrast.

HEX
#024BFF
RGB
2, 75, 255
CMYK
99, 71, 0, 0

Terracotta

An earthy, striking terracotta orange that brings warmth and approachability.

HEX
#D85A2C
RGB
216, 90, 44
CMYK
0, 58, 80, 15

Support colors

1 colors

Soft Clay

A light, muted clay with a hint of warmth for subtle interface accents and backgrounds.

HEX
#D6BBAE
RGB
214, 187, 174
CMYK
0, 13, 19, 16

Neutral colors

3 colors

White

Pure, clean white for backgrounds and high contrast elements.

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0

Porcelain

A soft, pale off-white that offers gentle warmth for secondary backgrounds and button contrast.

HEX
#F6F5F4
RGB
246, 245, 244
CMYK
0, 0, 1, 4

Jet Black

Deep, saturated black for maximum legibility in body and button text, and distinct dark backgrounds.

HEX
#141414
RGB
20, 20, 20
CMYK
0, 0, 0, 92
Continue the logo workflow

Turn this palette into a connected Logo Workflow

Continue with any tool below to keep the logo, brief, brand colors, mockups, and final files together as one project.

  1. 1 Objective feedback Logo review

    Get a logo score, uncover visual risks, and prioritize what to improve.
  2. 2 Current tool Build color palette

    Create strategic brand colors with clear roles for every application.

  3. 3 Recommended next step Preview logo mockups

    See the logo in realistic contexts before presenting it to a client.
  4. 4 Final delivery Export logo files

    Generate the final SVG, PNG, JPG, favicon, and background package.