AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Main color
Main color
Support color
Complete palette

B TV Core Palette

A bold, accessible scheme with deep green, rich burgundy, and energetic red to establish credibility, urgency, and recognition. Warm beige and off-white neutrals enhance legibility and screen readiness.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Tiger Green#197022
Broadcast Maroon#8C2133
Urgency Red#EF1205

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Tiger Gold#FAA61A

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Newsroom White#F5F4F0
Briefing Beige#ECE3CF
Broadcast Black#222222
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

3 colors

Tiger Green

A strong forest green for stability, recognition, and connection to the brand's visual identity.

HEX
#197022
RGB
25, 112, 34
CMYK
78, 0, 70, 56

Broadcast Maroon

A deep, authoritative burgundy driving distinctiveness and energetic contrast in accents and active elements.

HEX
#8C2133
RGB
140, 33, 51
CMYK
0, 76, 64, 45

Urgency Red

A vibrant, urgent red signaling immediacy and newsworthiness; used for primary action and attention.

HEX
#EF1205
RGB
239, 18, 5
CMYK
0, 92, 98, 6

Support colors

1 colors

Tiger Gold

A bright gold for icons and secondary emphasis, referencing the tiger brand element while aiding information hierarchy.

HEX
#FAA61A
RGB
250, 166, 26
CMYK
0, 34, 90, 2

Neutral colors

3 colors

Newsroom White

A crisp, clean white for backgrounds, print edge, and maximum clarity.

HEX
#F5F4F0
RGB
245, 244, 240
CMYK
0, 0, 2, 4

Briefing Beige

A gentle, warm beige for softer content backgrounds, contrast, and accessible text fields.

HEX
#ECE3CF
RGB
236, 227, 207
CMYK
0, 4, 12, 7

Broadcast Black

A solid, deep black for critical readability; all editorial and body text uses this tone for on-air and digital clarity.

HEX
#222222
RGB
34, 34, 34
CMYK
0, 0, 0, 87
Continue the logo workflow

Turn this palette into a connected Logo Workflow

Continue with any tool below to keep the logo, brief, brand colors, mockups, and final files together as one project.

  1. 1 Objective feedback Logo review

    Get a logo score, uncover visual risks, and prioritize what to improve.
  2. 2 Current tool Build color palette

    Create strategic brand colors with clear roles for every application.

  3. 3 Recommended next step Preview logo mockups

    See the logo in realistic contexts before presenting it to a client.
  4. 4 Final delivery Export logo files

    Generate the final SVG, PNG, JPG, favicon, and background package.