Color Palette Generator
Complete palette
Bena
A modern technology palette with energizing blues balanced by unique support and neutral tones for broad application and high legibility.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Vivid Azure#2176FF
Deep Navy#043165
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Electric Sky#53C0EC
Icy Steel#A5BBD7
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Crystal White#F8FBFF
Frosted Mist#E4EDF5
Slate Ink#172230
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsVivid Azure
Bright, engaging blue for standout digital presence.
- HEX
- #2176FF
- RGB
- 33, 118, 255
- CMYK
- 87, 54, 0, 0
Deep Navy
Rich navy blue for strong, trustworthy brand anchors.
- HEX
- #043165
- RGB
- 4, 49, 101
- CMYK
- 96, 51, 0, 60
Support colors
2 colorsElectric Sky
A lively blue-cyan for highlight, icon, and divider roles.
- HEX
- #53C0EC
- RGB
- 83, 192, 236
- CMYK
- 65, 19, 0, 7
Icy Steel
Cool, light blue-gray for clean contemporary accents.
- HEX
- #A5BBD7
- RGB
- 165, 187, 215
- CMYK
- 23, 13, 0, 16
Neutral colors
3 colorsCrystal White
Crisp, ultra-light neutral for backgrounds and clarity.
- HEX
- #F8FBFF
- RGB
- 248, 251, 255
- CMYK
- 3, 2, 0, 0
Frosted Mist
Soft light neutral for subtle separation and depth.
- HEX
- #E4EDF5
- RGB
- 228, 237, 245
- CMYK
- 7, 3, 0, 4
Slate Ink
Highly readable dark for text and headline contrast.
- HEX
- #172230
- RGB
- 23, 34, 48
- CMYK
- 52, 29, 0, 81