Color Palette Generator
Complete palette
Calm Blue Modern
A balanced palette leveraging light and medium blues with off-white neutrals for a contemporary, approachable brand. Provides clear contrast, fresh energy, and versatile usability across digital and print touchpoints.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Sky Blue#97B3DE
Steel Blue#5C7E9E
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Warm Gray#E0DED6
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Ivory#F6F1E7
Pale Stone#E7E3DA
Charcoal#394049
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsSky Blue
Light, approachable blue for inviting primary actions and modern visual identity.
- HEX
- #97B3DE
- RGB
- 151, 179, 222
- CMYK
- 32, 19, 0, 13
Steel Blue
Deeper blue for secondary elements and strong logo presence.
- HEX
- #5C7E9E
- RGB
- 92, 126, 158
- CMYK
- 42, 20, 0, 38
Support colors
1 colorsWarm Gray
Soft, warm undertone support for iconography, dividers, and subtle highlights.
- HEX
- #E0DED6
- RGB
- 224, 222, 214
- CMYK
- 0, 1, 4, 12
Neutral colors
3 colorsIvory
Clean, light background for high usability and brand clarity.
- HEX
- #F6F1E7
- RGB
- 246, 241, 231
- CMYK
- 0, 2, 6, 4
Pale Stone
Softer light neutral for contrast layering behind cards or forms.
- HEX
- #E7E3DA
- RGB
- 231, 227, 218
- CMYK
- 0, 2, 6, 9
Charcoal
Readable dark neutral for body text and backgrounds needing strong contrast.
- HEX
- #394049
- RGB
- 57, 64, 73
- CMYK
- 22, 12, 0, 71