AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Main color
Support color
Complete palette

Color Palette generator by AI

Build strategic brand color palettes where every color has a purpose. Describe your brand, audience, and creative direction, and AI turns them into a complete palette in seconds. Refine every color and role until it feels right for you and your client.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Deep Purple#5B1865
Amber Flame#FFB100

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Black Ink#04030F

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Amethyst Smoke#B185A7
Shell Violet#F5F3FF
Lilac Ash#A7A2A9
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

2 colors

Deep Purple

A practical color in the brand system.

HEX
#5B1865
RGB
91, 24, 101
CMYK
56, 77, 0, 4

Amber Flame

A practical color in the brand system.

HEX
#FFB100
RGB
255, 177, 0
CMYK
59, 82, 0, 28

Support colors

1 colors

Black Ink

A practical color in the brand system.

HEX
#04030F
RGB
4, 3, 15
CMYK
13, 16, 0, 0

Neutral colors

3 colors

Amethyst Smoke

A practical color in the brand system.

HEX
#B185A7
RGB
177, 133, 167
CMYK
0, 0, 0, 0

Shell Violet

Softer, slightly purple-tinted white for gentle background contrast.

HEX
#F5F3FF
RGB
245, 243, 255
CMYK
4, 5, 0, 0

Lilac Ash

A practical color in the brand system.

HEX
#A7A2A9
RGB
167, 162, 169
CMYK
34, 46, 0, 86
Continue the logo workflow

Turn this palette into a connected Logo Workflow

Continue with any tool below to keep the logo, brief, brand colors, mockups, and final files together as one project.

  1. 1 Objective feedback Logo review

    Get a logo score, uncover visual risks, and prioritize what to improve.
  2. 2 Current tool Build color palette

    Create strategic brand colors with clear roles for every application.

  3. 3 Recommended next step Preview logo mockups

    See the logo in realistic contexts before presenting it to a client.
  4. 4 Final delivery Export logo files

    Generate the final SVG, PNG, JPG, favicon, and background package.